TNL eSports Brand Tracker 039: GEICO and Team SoloMid


Geico eSports Web Series Featuring TSM (Photo: Geico)

TNL Take: I’m a huge fan of GEICO.

GEICO's creative is just amazing because they do the one thing that most Brands are afraid of:

Take Risk.

Who would have guessed a camel talking about Hump Day on a Wednesday would be shared almost 4M times making it GEICO's most viral video?

Ice-T at a Lemonade stand? Genius.

GEICO has supported top North American eSports team Team SoloMid (TSM) for over a year now and looks like their partnership has been renewed.

Over the past month, GEICO has released a Web series exclusively dedicated to their TSM Sponsorship.

And true to GEICO's form - they're hilarious.

Not only is GEICO looking to be included in the 2016 TNL Top 5 Brands; checking the current TNL eSports Brand Tracker which hit 040, Geico is currently the only Insurance Brand to invest in eSports.

The 2016 US Market for Auto Insurance alone is a quarter Trillion dollars.

GEICO is planting an early leadership stake in eSports. 

TNL eSports Brand Tracker 035: Hot Pockets and Nadeshot


TNL eSports Brand Tracker 033: Hot Pockets (Photo: @XPBoomer)

TNL Take: In 2011, Matt Haag was 19 years old and working at McDonald's.

By 2015, Matt "Nadeshot" Haag was 22 years old making $1M a year from eSports, playing Call of Duty for top team OpTiC Gaming and had a feature story on the NY Times cover.

Nadeshot NY Times (Photo: NY Times)

Hi Mom, I made it.

While Nadeshot retired from eSports at the ripe age of 23 last year, he's moved onto using his Brand he built up with Call of Duty to expand into content creation across multiple games and platforms.

There wasn't any press around this and looks like a straight up Sponsorship/Commercial deal.

The commercial also features another YouTube Gamer Goldglove as well as the Komodo Food Truck.

For what it's worth, that video is the most viewed on Hot Pocket's YouTube channel by a margin of 1M views.

Hot Pockets and Nadeshot (GIF: Reddit)

Hot Pockets and Nadeshot (GIF: Reddit)