TNL Esports Brand Tracker 006: State Farm

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State Farm will sponsor the 2018 NA LCS, World Championship, Mid-Season Invitational, and All-Star Event.  In addition, there's also a State Farm Analyst desk offering expected analysis and play breakdowns. 

Anytime a traditional sports brand enters esports is a win for the space and future ad deals.

TNL Esports Brand Tracker 001: Progressive

TNL Take: As we start the new year, time to reset the Brand Tracker for 2018.

Kicking off this year, was Progressive's continued partnership with the Esports Arena based in California. Progressive held several programs there last year and started things off in 2018 with a 24-hour "Hearthstone Rat Race: Race to Legend" event.

The integration included on site placement as seen in the cover image along with signage in game:

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Followed by promotion across social channels as well:

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Nothing extraordinary with the integration but as always great to see a blue chip brand like Progressive continuing to make investment within esports.

While GEICO has owned mindshare within Insurance for esports, 2018 could see the brand category become one of the fastest growing.

TNL eSports Brand Tracker 039: GEICO and Team SoloMid

TNL ESPORTS BRAND TRACKER 039: GEICO

Geico eSports Web Series Featuring TSM (Photo: Geico)

TNL Take: I’m a huge fan of GEICO.

GEICO's creative is just amazing because they do the one thing that most Brands are afraid of:

Take Risk.

Who would have guessed a camel talking about Hump Day on a Wednesday would be shared almost 4M times making it GEICO's most viral video?

Ice-T at a Lemonade stand? Genius.

GEICO has supported top North American eSports team Team SoloMid (TSM) for over a year now and looks like their partnership has been renewed.

Over the past month, GEICO has released a Web series exclusively dedicated to their TSM Sponsorship.

And true to GEICO's form - they're hilarious.

Not only is GEICO looking to be included in the 2016 TNL Top 5 Brands; checking the current TNL eSports Brand Tracker which hit 040, Geico is currently the only Insurance Brand to invest in eSports.

The 2016 US Market for Auto Insurance alone is a quarter Trillion dollars.

GEICO is planting an early leadership stake in eSports.