TNL eSports Brand Tracker 017: Spectrum and Madden Pro Team Club Series

TNL ESPORTS BRAND TRACKER 017: SPECTRUM AND MADDEN CLUB SERIES

Spectrum Video Ad During Madden Pro Team Club Series (Photo: YouTube)

Spectrum Video Ad During Madden Pro Team Club Series (Photo: YouTube)

TNL Take: Charter has been scaling up their involvement in traditional sports, especially due to their acquisition of brands with past sports sponsorships.

As a partner of the Kansas City Chiefs, Time Warner Cable worked with the NFL franchise to create a “Hall of Honor” within Arrowhead Stadium. With Time Warner Cable’s acquisition of Charter, which is now under the Spectrum Brand...

Rotating banner advertisement (Photo: YouTube)

Rotating banner advertisement (Photo: YouTube)

Spectrum is everywhere, even eSports.

Spectrum Replay Advertisement (Photo: YouTube)

Spectrum Replay Advertisement (Photo: YouTube)

They should be within eSports as a large amount of their rights to broadcast traditional sports events is a natural connection.

Spectrum Countdown Advertisement (Photo: YouTube)

Spectrum Countdown Advertisement (Photo: YouTube)

While their involvement in the Madden Club Series wasn’t huge, it’s still an interesting step.

Spectrum Placement In Player Camera (Photo: Kansas City Chiefs)

Spectrum Placement In Player Camera (Photo: Kansas City Chiefs)

With ATT's acquisition of Time-Warner (home to Turner's ELEAGUE) last year, there's precedence for more cable providers to enter the eSports space.

TNL eSports Brand Tracker 015: Snickers and Madden Pro Team Club Series

TNL ESPORTS BRAND TRACKER 015: SNICKERS AND MADDEN CLUB SERIES

Snickers Video Ad (Photo: YouTube)

Snickers Video Ad (Photo: YouTube)

TNL Take: This isn’t Snickers’ first time around in eSports (or Madden). Their involvement in Turner’s ELEAGUE featured hilarious replays and their sponsorship of the Patriots Club Series Championship brought those back - except without the focus on being funny.

Snickers Replay Advertisment (Photo: YouTube)

Snickers Replay Advertisment (Photo: YouTube)

In addition to being the replay, they were also featured in rotating in-game banner ads

Snickers Rotating In-Game Banner (Photo: YouTube)

Snickers Rotating In-Game Banner (Photo: YouTube)

As well as featured in the player camera backdrop.

Player Camera Snickers Placement (Photo: YouTube)

Player Camera Snickers Placement (Photo: YouTube)

Nothing different than other EA Madden NFL Pro Team Club Series Brand integrations but there's one key factor here: Brand Renewals.

Having a Brand like Snickers support In-Game Advertising going back several years to their 3rd eSports Sponsorship shows continued belief in Gaming as a viable advertising platform.

 

We need more Brands like Snickers 🙏🏽

TNL eSports Brand Tracker 014: NOCO and Madden Pro Team Club Series

TNL ESPORTS BRAND TRACKER 014: NOCO AND MADDEN CLUB SERIES

NOCO (Photo: NOCO)

NOCO (Photo: NOCO)

TNL Take: Let’s try this exercise again. NOCO. Who are they, what do they do, don’t use Google?

Nothing? No idea? Perfect, they have a great opportunity then.

For reference, NOCO is a long-time partner of the Buffalo Bills - they’re an energy company that also runs a series of convenience stores in the Northeast USA/Canada area.

Rotating banner advertisement (Photo: Youtube)

Rotating banner advertisement (Photo: Youtube)

 There really wasn’t much done with the brand during the Buffalo Bills Madden Club Series Championship except the banner advertisement (Above) and logo on a bracket (Below).

Bracket advertisment (Photo: Youtube)

Bracket advertisment (Photo: Youtube)

Not even a verbal mention of the brand by either of the commentators. Former Bills player turned CBS analyst Steve Tasker was on location - why not have him run down to a NOCO store or something?

As always, great to see another new Brand enter eSports and hopefully a test for a deeper sponsorship next time.

TNL eSports Brand Tracker 011: Gillette and Madden Club Series

TNL ESPORTS BRAND TRACKER 011: GILLETTE AND MADDEN CLUB SERIES

Madden Club Series Patriots Championship (Photo: Patriots Website)

Madden Club Series Patriots Championship (Photo: Patriots Website)

“The Madden Club Series, presented by Gillette!”

Bob Socci, host of the Patriots Club Series Championship (Photo: Youtube)

Bob Socci, host of the Patriots Club Series Championship (Photo: Youtube)

This is probably the cheapest it will cost a company to get Bob Socci, the “Voice of the Patriots,” to scream out a Brands name multiple times for FIVE hours. 

While Gillette also sponsors the stadium, just like CenturyLink sponsors the Seahawk’s stadium, Gillette really seems to be using the Patriots’ Madden Club Series qualifier to push the brand, rather than the stadium.

They have their logo on every single screenshot of this qualifier.

Rotating banner advertisement (Photo: Youtube)

Rotating banner advertisement (Photo: Youtube)

Drive of the Game (Photo: Youtube)

Drive of the Game (Photo: Youtube)

Don’t believe me?

Lower Thirds advertisement (Photo: Youtube)

Lower Thirds advertisement (Photo: Youtube)

Commentators information advertisement (Photo: Youtube)

Commentators information advertisement (Photo: Youtube)

Player camera advertisement (Photo: Youtube)

Player camera advertisement (Photo: Youtube)

Match information advertisement (Photo: Youtube)

Match information advertisement (Photo: Youtube)

No other brand had ever advertised on this screen during any Club Series Championship.

Player breakdown advertisement (Photo: Youtube)

Player breakdown advertisement (Photo: Youtube)

Even before the matches began, Gillette was present. 

Match countdown advertisement (Photo: Youtube)

Match countdown advertisement (Photo: Youtube)

The Patriots and Gillette had probably the deepest integration of any Brand in the Club Series along with their other partners, Friendlies and Buffalo Wild Wings.

 

Well played Pats.