TNL eSports Brand Tracker 025: Vodafone and Mousesports

TNL ESPORTS BRAND TRACKER 025: VODAFONE AND MOUSESPORTS

TNL eSports Brand Tracker 025: Vodafone and Mousesports (Photo: Mousesports)

TNL eSports Brand Tracker 025: Vodafone and Mousesports (Photo: Mousesports)

TNL Take: No you're not seeing double.

Yes, Vodafone announced their renewal of their partnership with G2 eSports.

Vodafone looks to double down on their European investment by also sponsoring team Mousesports

Vodafone will be involved with all of Mousesports teams, which includes Counter-Strike, Street Fighter V, Dota 2 teams and Vainglory, the usual branded content and exclusively on Vodafone's "Featured" magazine.

 

Yes this deal focuses on Vodafone's high speed broadband access but the lines between a mobile, internet, and content are quickly being blurred.

TNL eSports Brand Tracker 024: G2 eSports and Vodafone

TNL ESPORTS BRAND TRACKER 024: G2 ESPORTS AND VODAFONE

TNL eSports Brand Tracker 024: G2 eSports and Vodafone (Photo: G2 eSports)

TNL eSports Brand Tracker 024: G2 eSports and Vodafone (Photo: G2 eSports)

TNL Take: Top European team G2 eSports was one of the earliest Western teams to get sponsored by a Telco having worked with Vodafone last year with their League of Legends team.

G2 eSports has now extended their partnership on a global scale, in addition to adding a Vodafone CS:GO roster to their squad.

G2 eSports Vodafone Counter-Strike Team (Photo: G2 eSports)

G2 eSports Vodafone Counter-Strike Team (Photo: G2 eSports)

Vodafone also launched a TV show on MTV that gave a peek into the lives of G2 Vodafone players.

What you have in your pocket or purse is the most powerful communication device ever invented to date.

 

It's shocking that more Telco brands's haven't invested in eSports considering it's literally their exact target audience and that Purchase Intent vs. Traditional Sports is higher. Come on in, the water is warm.