TNL eSports Brand Tracker 037: Slim Jim and Nadeshot

TNL eSports Brand Tracker 037: Slim Jim and Nadeshot

TNL eSports Brand Tracker 034: Slim Jim (Photo: Slim Jim)

TNL Take: The Nadeshot Brand Sponsorship train keeps moving along.  

After the previous deal with Hot Pockets, ConAgra Food's Slim Jim partners with the former Call of Duty Champ.

TNL eSports Brand Tracker 034: Slim Jim (Photo: Slim Jim YouTube)

This looks like a quick, one-time deal with a promotion on Twitter with a #SettleTheBeef hashtag.

Regardless, another mainstream CPG brand working within eSports even with a "retired" Athlete.

TNL eSports Brand Tracker 035: Hot Pockets and Nadeshot

TNL ESPORTS BRAND TRACKER 035: Hot Pockets

TNL eSports Brand Tracker 033: Hot Pockets (Photo: @XPBoomer)

TNL Take: In 2011, Matt Haag was 19 years old and working at McDonald's.

By 2015, Matt "Nadeshot" Haag was 22 years old making $1M a year from eSports, playing Call of Duty for top team OpTiC Gaming and had a feature story on the NY Times cover.

Nadeshot NY Times (Photo: NY Times)

Hi Mom, I made it.

While Nadeshot retired from eSports at the ripe age of 23 last year, he's moved onto using his Brand he built up with Call of Duty to expand into content creation across multiple games and platforms.

There wasn't any press around this and looks like a straight up Sponsorship/Commercial deal.

The commercial also features another YouTube Gamer Goldglove as well as the Komodo Food Truck.

For what it's worth, that video is the most viewed on Hot Pocket's YouTube channel by a margin of 1M views.

Hot Pockets and Nadeshot (GIF: Reddit)

Hot Pockets and Nadeshot (GIF: Reddit)