TNL eSports Brand Tracker 015: Snickers and Madden Pro Team Club Series

TNL ESPORTS BRAND TRACKER 015: SNICKERS AND MADDEN CLUB SERIES

Snickers Video Ad (Photo: YouTube)

Snickers Video Ad (Photo: YouTube)

TNL Take: This isn’t Snickers’ first time around in eSports (or Madden). Their involvement in Turner’s ELEAGUE featured hilarious replays and their sponsorship of the Patriots Club Series Championship brought those back - except without the focus on being funny.

Snickers Replay Advertisment (Photo: YouTube)

Snickers Replay Advertisment (Photo: YouTube)

In addition to being the replay, they were also featured in rotating in-game banner ads

Snickers Rotating In-Game Banner (Photo: YouTube)

Snickers Rotating In-Game Banner (Photo: YouTube)

As well as featured in the player camera backdrop.

Player Camera Snickers Placement (Photo: YouTube)

Player Camera Snickers Placement (Photo: YouTube)

Nothing different than other EA Madden NFL Pro Team Club Series Brand integrations but there's one key factor here: Brand Renewals.

Having a Brand like Snickers support In-Game Advertising going back several years to their 3rd eSports Sponsorship shows continued belief in Gaming as a viable advertising platform.

 

We need more Brands like Snickers 🙏🏽

TNL eSports Brand Tracker 011: Gillette and Madden Club Series

TNL ESPORTS BRAND TRACKER 011: GILLETTE AND MADDEN CLUB SERIES

Madden Club Series Patriots Championship (Photo: Patriots Website)

Madden Club Series Patriots Championship (Photo: Patriots Website)

“The Madden Club Series, presented by Gillette!”

Bob Socci, host of the Patriots Club Series Championship (Photo: Youtube)

Bob Socci, host of the Patriots Club Series Championship (Photo: Youtube)

This is probably the cheapest it will cost a company to get Bob Socci, the “Voice of the Patriots,” to scream out a Brands name multiple times for FIVE hours. 

While Gillette also sponsors the stadium, just like CenturyLink sponsors the Seahawk’s stadium, Gillette really seems to be using the Patriots’ Madden Club Series qualifier to push the brand, rather than the stadium.

They have their logo on every single screenshot of this qualifier.

Rotating banner advertisement (Photo: Youtube)

Rotating banner advertisement (Photo: Youtube)

Drive of the Game (Photo: Youtube)

Drive of the Game (Photo: Youtube)

Don’t believe me?

Lower Thirds advertisement (Photo: Youtube)

Lower Thirds advertisement (Photo: Youtube)

Commentators information advertisement (Photo: Youtube)

Commentators information advertisement (Photo: Youtube)

Player camera advertisement (Photo: Youtube)

Player camera advertisement (Photo: Youtube)

Match information advertisement (Photo: Youtube)

Match information advertisement (Photo: Youtube)

No other brand had ever advertised on this screen during any Club Series Championship.

Player breakdown advertisement (Photo: Youtube)

Player breakdown advertisement (Photo: Youtube)

Even before the matches began, Gillette was present. 

Match countdown advertisement (Photo: Youtube)

Match countdown advertisement (Photo: Youtube)

The Patriots and Gillette had probably the deepest integration of any Brand in the Club Series along with their other partners, Friendlies and Buffalo Wild Wings.

 

Well played Pats.