TNL Esports Brand Tracker 006: State Farm


State Farm will sponsor the 2018 NA LCS, World Championship, Mid-Season Invitational, and All-Star Event.  In addition, there's also a State Farm Analyst desk offering expected analysis and play breakdowns. 

Anytime a traditional sports brand enters esports is a win for the space and future ad deals.

TNL Esports Brand Tracker 001: Progressive

TNL Take: As we start the new year, time to reset the Brand Tracker for 2018.

Kicking off this year, was Progressive's continued partnership with the Esports Arena based in California. Progressive held several programs there last year and started things off in 2018 with a 24-hour "Hearthstone Rat Race: Race to Legend" event.

The integration included on site placement as seen in the cover image along with signage in game:

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Followed by promotion across social channels as well:


Nothing extraordinary with the integration but as always great to see a blue chip brand like Progressive continuing to make investment within esports.

While GEICO has owned mindshare within Insurance for esports, 2018 could see the brand category become one of the fastest growing.