TNL Take: This time a different take: a Brand overview after they’ve invested in eSports.
For those not following eSports closely, there’s been some chatter on Reddit about fans having bad experiences at Buffalo Wild Wings locations trying to watch E LEAGUE there as BWW is one of the main Brand sponsors.
Vice did a fantastic overview of it and I want to take it further.
I haven’t spoken with anyone at Buffalo Wild Wings or those involved with the deal. From someone who carefully watches the Brand activations in the space, it’s very surprising.
Bdubs, as the kids call it, gave its stamp of approval on the largest eSports stage in the US to date. The fans — never forget the fans — that have built this industry over many, many years celebrated the partnership.
Read any of the positive comments about those that watched Week 1 in bars and it’s summed up like this
“Wow. I can’t believe I’m watching Counter-Strike next to other Sports in a bar. I’m going to cry”.
See that emotion?
Even though communication about the sponsorship was made it seemed to have gotten lost in the mix — Vice’s unofficial survey of 12 stores in Arizona produced only 1 location that was aware of E LEAGUE.
I think the complaints are valid and I did some digging myself and found this: