TNL eSports Brand Tracker 027: Universal Pictures and ECS

TNL ESPORTS BRAND TRACKER 027: Universal Pictures and ECS

TNL eSports Brand Tracker 027: Universal Pictures (Photo: Faceit/Twitch)

TNL Take:  The Entertainment vertical like Movies and TV have been always been one of the bigger spenders in the Gaming space.

During my time at Zynga, DreamWorks, Paramount, and NBC Universal were some of the earliest Brands partners.

Now we're starting to see the Entertainment investment in eSports following Sony Pictures and E LEAGUE.

Universal Pictures, which had a previous Warcraft sponsorship, is now promoting Jason Bourne in Faceit and Twitch's ECS Finals at the SSE Arena Wembley.

TNL eSports Brand Tracker 027: Universal Pictures (Photo: Faceit/Twitch)

All the usual in game and onsite promotion with Jason Bourne being one of the first Non-endemic Brands for ECS.

Selling Brands on Counter-Strike can be challenging.

TNL eSports Brand Tracker 027: Universal Pictures (Photo: Faceit/Twitch)

TNL eSports Brand Tracker 027: Universal Pictures (Photo: Faceit/Twitch)

TNL eSports Brand Tracker 023: Universal Pictures and Faceit

TNL ESPORTS BRAND TRACKER 023: Universal Pictures and Faceit

TNL eSports Brand Tracker 023: Universal Pictures (Photo: Faceit)

TNL Take: While looking into the recent Comcast eSports investment, I came across this dual sponsored Hearthstone tournament on Faceit with Warcraft, a Universal Pictures movie.

As I've said previously, Hearthstone is very similar to Poker, it may not seem exciting, but for those that follow the game, it draws solid viewership and more importantly:

It's Brand safe.

This is also the 2nd Entertainment investment after Sony Pictures and E LEAGUE.