TNL eSports Brand Tracker 039: GEICO and Team SoloMid


Geico eSports Web Series Featuring TSM (Photo: Geico)

TNL Take: I’m a huge fan of GEICO.

GEICO's creative is just amazing because they do the one thing that most Brands are afraid of:

Take Risk.

Who would have guessed a camel talking about Hump Day on a Wednesday would be shared almost 4M times making it GEICO's most viral video?

Ice-T at a Lemonade stand? Genius.

GEICO has supported top North American eSports team Team SoloMid (TSM) for over a year now and looks like their partnership has been renewed.

Over the past month, GEICO has released a Web series exclusively dedicated to their TSM Sponsorship.

And true to GEICO's form - they're hilarious.

Not only is GEICO looking to be included in the 2016 TNL Top 5 Brands; checking the current TNL eSports Brand Tracker which hit 040, Geico is currently the only Insurance Brand to invest in eSports.

The 2016 US Market for Auto Insurance alone is a quarter Trillion dollars.

GEICO is planting an early leadership stake in eSports. 

TNL eSports Brand Tracker 014: T-Mobile and Live Streaming

TNL ESPORTS BRAND TRACKER 014: T-Mobile and Live Streaming

(Photo: T-Mobile)

TNL Take: This one is a head scratcher. 

T-Mobile recently announced a Gaming live streaming partnership which doesn't dock users for data under their Binge On program.

YouTube Gaming and DailyMotion Games make sense and fit’s in with T-Mobile’s larger Gaming/eSports strategy of which they’re the clear leader in the Telco space. In fact both League of Legends and Hearthstone are mentioned in the first line of the Press Release.

Including Azubu content at this time is a bit risky.

They’re in a little brawl over a community based gaming wiki site (don’t worry about that) but more importantly; I’m not sure if they can compete in the US even with the large amount of funding raised, the exits of others in the space and a few whispers being said in the industry about their survival.

For simple perspective, Azubu doesn’t even register in Quantcast for traffic estimates. Will be interesting to revisit this 6 months from now.

(Photo: Quantcast)