MY TWITTER ENTERING ESPORTS PREDICTION CAME TRUE IN 9 DAYS
Next Level Take: I’m going to start by apologizing. I’m in a bit of pain from patting myself on the back yesterday.
Just over a week ago in THE NEXT LEVEL 030 I analyzed 4 reasons why Twitter would get into eSports. And yesterday it happened.
This week’s E LEAGUE Semi and Finals will be broadcast live on Twitter and will be the first eSports live event on the platform. Every reason that Twitter did this I already covered so I wont rehash that but it’s amazing to see them move so quickly — to be clear I’m not saying they did this based on what I wrote; this takes too long to execute correctly to be done that quickly.
So what does this mean to eSports broadcast rights and other platforms in the future?
I’ll go much deeper on that but it’s two things right now and E LEAGUE is a perfect example:
- Just jump in and wage war
- Sit back. See what the other person does. And if it makes sense — then double down later.
PS Just for the record, Adam Bain is amazing and no one should discredit the monumental job he’s done in monetizing Twitter 🙏🏽