WEEK IN REVIEW | AUTO BRANDS RACE INTO ESPORTS, TNL ESPORTS PODCAST 021: BEYOND THE WHISTLE INTERVIEW
TNL Take: It was a short week on The Next Level in preparation for this week's 3 big Exclusive stories:
/01 Incredible eSports and March Madness Brand research study in conjunction with a top global Ad Agency Wunderman, part of the WPP Family
/02 An analysis of Morgan Stanley's "research" on their Year 1 revenue estimates for Activision-Blizzard's Overwatch League aka the NFL for eSports
/03 Every Brand involved with EA Madden's NFL's Club Series with Pro Teams
and maybe something even more....
Here's what we covered this week:
TNL Take: These are the best Podcast show notes I've ever seen so it's a direct copy from the McCants Sports website run by President Odell McCant's and was a fantastic chat. Hope you enjoy it.
TNL Take: Last June, I wrote in The Next Level 012 about the lack of eSports investment from Auto Brands, considering the massive amount the category spends in overall Advertising and Sponsorship to the exact demographic that eSports reaches: Young Males.
Outside of the partnership that Turtle Wax did with OpTic Gaming - and GEICO's ownership of the Insurance space within eSports - almost no other spending had been done.
Things are only accelerating - no pun intended - in 2017.
Audi signed a rumored $750,000 to sponsor Danish team Astralis - although that price tag is probably overestimated - it's still a big move for the Auto industry and Audi's 2nd eSports investment year-over-year.
In a super smart move, Audi also picked up the team in their cars on the way to the ELEAGUE Major.
Based on TNL's 2017 Q1 Brand Tracker report, in addition to repeat Brands like Audi and Geico, Turtle Wax re-signed their deal with OpTic Gaming and new Brands like NAPA Auto Parts took part in the EA Madden Club Series.
[Ed: In an Exclusive Research study between Wunderman and The Next Level to be released shortly, there's extraordinary data that reinforces the ROI and reason that Auto Brands should invest further in eSports]
NEXT WEEK ON THE NEXT LEVEL
- EXCLUSIVE: WUNDERMAN AND THE NEXT LEVEL ESPORTS AND MADNESS RESEARCH
- MORGAN STANLEY'S "RESEARCH" ON THE OVERWATCH LEAGUE
- ALL BRANDS THAT SPONSORED EA MADDEN'S CLUB SERIES
- 2017 COLLEGIATE ESPORTS REPORT: PART 3