TNL ESPORTS PODCAST 018:
MORGAN STANLEY'S OVERWATCH LEAGUE'S REVENUE ESTIMATES
TNL eSports Podcast 018: Morgan Stanley's Overwatch League's Revenue Estimates (Graphic: The Next Level)
Today's TNL was also going to include a full overview of Morgan Stanley's report however I'll be speaking with their analysts today to get additional perspective. This podcast was recorded last week on SiriusXM Radio.
TNL Take: In this edition of The Next Level Podcast, SiriusXM's Kevin Knocke and I discuss the recently released Morgan Stanley "research" on the potential for Blizzard's Overwatch League in Year 1.
Let's say the estimates are eye-opening to say the least: ranging from ~$100M to over $700M. While that's a big variance, there are still a lot of unanswered questions about the potential for the "NFL of eSports"
- How many teams will there be?
- US only cities?
- How much will the teams cost?
- What happens to the existing Overwatch teams?
- Can a large endeavor be launched by Fall 2017?
Outside of the many questions around the Overwatch League, the revenue estimates seem on the high side:
- $32M - Advertising/Licensing
- $30M - Sponsorships
- $27M - Merchandise
- $13M - Ticket Sales
This stat is the most peculiar one for me:
"All in all, the Overwatch League would need to average 72,000 active viewers and hit 7.7 million viewers during the playoff season to make this estimate a reality"
OK....
Hope you enjoy our chat.