eSports Week In Review | Amazons Ticketing Opportunity, DisneyXD Programming, Nielsen Esports

ESPORTS WEEK IN REVIEW | AMAZON'S TICKETING OPPORTUNITY + DISNEY XD PROGRAMMING, NIELSEN ESPORTS 

Team Liquid Wins $10.8M From The International 2017 (Photo: Valve)

Team Liquid Wins $10.8M From The International 2017 (Photo: Valve)

TNL Take: This past weekend, Team Liquid won the largest eSports prize pool to date garnering $10.8M - yes, $10.8M or $2M+ per person - by winning The International 2017. 

While that is the largest eSports tournament prize pool by far, here's some perspective on what that means:

The International 2016 vs. US Open Golf 2016 (Graphic: The Next Level)

The International 2016 vs. US Open Golf 2016 (Graphic: The Next Level)

This year's 2017 Golf US Open Champion prize is exactly equal to each member of Team Liquid's $2.16M winnings.

What are you betting on 10 years from now?

This week The Next Level looked at Amazon's eSports ticketing opportunity, DisneyXD' pulls ahead in eSports programming and Nielsen forms eSports advisory board and launches Nielsen Esports.

 

MONDAY 08/14

Amazon + Ticketing + eSports = Opportunity

Amazon + Ticketing + eSports = The Opportunity (Photo: Benjamin Faust)

Amazon + Ticketing + eSports = The Opportunity (Photo: Benjamin Faust)

 

TUESDAY 08/15

The Next Level was off

 

 

WEDNESDAY 08/16

2017 eSports TV Ratings: Disney XD Pulls Ahead With 28 Programs

2017 Disney Networks eSports TV Ratings (Infographic: The Next Level)

2017 Disney Networks eSports TV Ratings (Infographic: The Next Level)

The Next Level Joins Nielsen's eSports Advisory Board (Photo: Nielsen)

The Next Level Joins Nielsen's eSports Advisory Board (Photo: Nielsen)

 

HAVE A GREAT WEEKEND!

The Next Level Joins Nielsen's eSports Advisory Board

THE NEXT LEVEL JOINS NIELSEN'S ESPORTS ADVISORY BOARD

The Next Level Joins Nielsen's eSports Advisory Board (Photo: Nielsen)

The Next Level Joins Nielsen's eSports Advisory Board (Photo: Nielsen)

I'm thrilled to announce that The Next Level has joined Nielsen's newly launched eSports advisory board as part of Nielsen Esports to provide insight on audience measurement and validation.

-Manny Anekal

The list of advisory board members:

  • ESL
  • ESPN
  • Facebook
  • FIFA
  • Google YouTube
  • Major League Gaming/Activision Blizzard
  • NBA 2K eLeague
  • Sony PlayStation
  • The Next Level
  • Turner
  • Twitch
  • Twitter
  • Unilever

Nielsen today announced the launch of Nielsen Esports, a new business vertical focused on competitive gaming that will leverage the company’s expertise and leadership in media consumption and valuation. Nielsen Esports will provide sponsorship valuation, fan insights, custom industry research and consulting services to rights holders, media platforms and brands around the world that are moving this fast-growing market forward.

Esports has experienced massive global growth over the past few years with major investment from blue chip sponsors, game publishers and media companies, as well as sports leagues and teams. The esports fan base is also rapidly expanding with nearly one in three fans beginning to follow esports just within the past year, according to new Nielsen Esports research.

“There’s a high demand for reliable, independent measurement of value in esports,” said Howard Appelbaum, President, Nielsen Entertainment. “We’re excited to enhance our client offerings and provide the industry with solutions that will help guide and optimize investment decisions in this exciting, growing space.”

Recognizing the need for consistent sponsorship valuation in esports, Nielsen developed Esport24, a syndicated sponsorship tracking service for esports tournaments. The service measures brand exposure in esports tournaments representing a variety of titles, event formats and geographic locations based on the same methodology that allows traditional sports rights holders and brands to quantify value and benchmark performance.

Nielsen Esports will also release global fan insights throughout the year, with a new research offering spanning the US, UK, Germany, France, Japan, South Korea, and China in 2017.

As part of this new business vertical, Nielsen has created an esports advisory board of industry stakeholders who will provide insight to help shape the future of esports audience measurement and valuation. Members include representatives from ESL, ESPN, Facebook, FIFA, Major League Gaming/Activision Blizzard, NBA 2K eLeague, The Next Level, Sony PlayStation, Turner, Twitch, Twitter, Unilever, and Google YouTube.