ESL is expanding their partnership with BY Experience to bring 5 live eSports events to 1,500+ theaters globally. The "eSports in Cinema" series is scheduled to launch in July which will include action from ESL One Cologne and 4 TBD events.
In addition, ESL will debut a new eSports documentary from those that worked on The Smartest Men in the Room, Superheroes and Square Roots: The Story of SpongeBob SquarePants.
WHY DOES THE COMBINATION OF MOVIE THEATERS AND ESPORTS WORK SO WELL?
/01 REAL ESTATE ROI
"Historically 70-75% of a theater's business is done Friday through Sunday, so they are relatively inefficient operations Monday through Thursday," says Eric Handler, senior equity analyst for MKM Partners.
In addition, using the Coke minimum ticket model, theaters can determine what content will be most lucrative.
/02 MULTIPLE LOCATIONS
Can't make it to NYC, LA, Vegas or DC to watch your favorite eSports event, now the content is increases by an order of magnitude. It also provides...
/03 COMMUNITY BASED EXPERIENCE
Instead of watching an eSports event by yourself at home, you can join other fans and watch together.
Just like traditional sports, I believe this makes it even more attractive to the eSports fan.
Look at the new revenue streams now available to theaters:
- Tournament Fees
- Sponsorships and Advertising revenue
- Food and Beverage
Just think of this scenario: "Enjoy your time Bobby, Mom and Dad are going to be at the bar right outside"