Disney's purchase of both Marvel and Lucasfilm for a combined $8B is going to go down as one of the smartest bets on content ever.
Spotify is valued at $8B - which would you rather have?
Disney has the license to two solid eSports titles: EA's Stars Wars Battlefront and Marvel's Contest of Champions Mobile game.
Again the notion of calling something "eSports" is still debatable but in this case it's pure revenue sourced from internal sources or licenses.
1 YEAR LATER
What's Disney done with Lucasfilm and Marvel?
Take back the content from Netflix of which will definitely be included in the OTT/Digital service. While nothing specific on the eSports side, the potential for both titles and content is endless.
CONTENT IS KING
I can't stop focusing on the whole idea of IP, Brand and Content. Not only from a Media perspective but from just a personal/business perspective as well.
Everyone today is - or should be - a Media Brand.
While Disney has a lot of core assets where eSports can provide accretive value, it's missing one huge piece:
There was that ridiculous previous rumor of Disney spending $500M to license Riot's League of Legends. - which I think is crazy.
Anyone want to buy some Olympics TV content?
While that price tag is high, Ill go ahead and say this:
Disney is going to make a large eSports content deal in the next 6 months.
1 YEAR LATER
So what's Disney done?
They signed the $300M BAMTech deal 4 months after the article. Content continues to remain king. Now Disney adds their own distribution. Increase and investment in 7 out of 8 is pretty good.
Well done Disney and ESPN team.