Brands Investing In eSports On Pace To Double 2016

BRANDS INVESTING IN ESPORTS ON PACE TO DOUBLE 2016

TNL Infographic 032: 2016 eSports Brand Investment (Graphic: Jordan Fragen)

TNL Infographic 032: 2016 eSports Brand Investment (Graphic: Jordan Fragen)

TNL Take: 2017 has seen an increase in eSports investment continue across the board: Pro Sports teams, Media deals, TV content and startups.

What's been the most surprising to me - in a good way - are brands continuing to investigate and increase their investment in the space with 50+ brands last year.

Through the first half of 2017, 60+ brands have jumped in and at current pace should double 2016's total.

The biggest category increases?

Auto, Alcohol and Beverage, some of the top overall brand spenders. This is fantastic to see and more news on the horizon should help spur more brands sitting on the sidelines to get in the game.

 

[Edit: This list will be formatted by category and brand shortly]

Q1 2017: The Brands That Invested In eSports

Q1 2017: THE BRANDS THAT INVESTED IN ESPORTS

Intel Extreme Masters Katowice 

Intel Extreme Masters Katowice 

TNL Take: In 2016, we saw over 50+ Brands (FYI: Ending the term “Non-Endemic”, we are well past that) invest in the industry.

In the first quarter of 2017, we’ve already seen 30+ Brands make the move. When Brands re-invest in a platform, that shows belief in the ROI and returning companies like Coca-Cola, Gillette, Pepsi, Geico and others have done that.

Then there are brand new entrants like Dollar Shave Club, Aviasales - the largest Russian travel search engine - and Gerolsteiner, a German beverage Brand and more movie studios. 

As soon as there are 40 hours in the day, all of these deals with additional details will be in the TNL Brand Tracker.

Will we see 100 Brands invest in eSports in 2017?

At this trajectory, we very well could be. I present to you the 2017 Q1 eSports Brand list.

TNL Infographic 032: Q1 2017: The Brands That Invested In eSports (Graphic: Jordan Fragen)

TNL Infographic 032: Q1 2017: The Brands That Invested In eSports (Graphic: Jordan Fragen)

I'll post a high-res image shortly. As always, feel free to use this in presentations, pitch decks, chats with your boss, hang on your fridge – just please give attribution to The Next Level. And if you see 1 Brand missing - please email me.

Thank You.

eSports Week In Review and 50+ Brands Update

ESPORTS WEEK IN REVIEW AND 50+ BRANDS UPDATE

The Netherlands National eSports League (Photo: Eredivisie)

TNL eSports Podcast 014 (Photo: The Next Level)


TUESDAY 1/24

2017: 5 Endemic Brand Deals

I've also updated the 2016: (now) 50+ Non-Endemic Brand list which includes the following Brands and apologies for the initial omission:

  • Brisk Mate
  • Lyft
  • Best Buy
  • Wal-Mart
  • Totino's

Also as promised, here are 3 different ways to get a high res version of the 2016 eSports and Non-Endemic Brand List:

TNL.MEDIA: TNL Infographic 023: 2016 50+ Non-Endemic Brands

IMGUR: 2016: 50+ Non-Endemic Brands

SLIDESHARE: 2016: 50+ Non-Endemic Brands

2016 50+ Non-Endemic Brands eSports Investment (Infographic: The Next Level)


Is It Time To Pay Attention To VR In eSports (Photo: HTC)


TNL eSports Industry Guest Podcast 002 (Photo: The Next Level)

TNL eSports Brand Tracker 003: McDonald's and EA Madden NFL (Photo: EA Sports)


NEXT WEEK ON TNL

  • INDIA: ESPORTS SLEEPING TIGER
  • TNL ESPORTS PODCAST 015
  • BLIZZARD AND FACEBOOK
  • TNL ESPORTS INDUSTRY GUEST POST 002
  • 3 NON-ENDEMIC BRAND DEALS

AND MORE....