Here are PWC's estimates for 2016:
- US Total Revenue: $108M
- US Ad Streaming Revenue: $33M
- US Ad Sponsorship Revenue: $44M
Those are by far the most realistic eSports ad revenue estimates I've seen. For perspective, the ludicrous Morgan Stanley Overwatch League research base case revenue estimate for Sponsorships is $30M - for just the league.
While we've hit 50 Brands investing within eSports so far this year - which is on pace to double 2016's total - the number that are investing over $1M+ are very small currently. That will only continue to increase as we're already seeing several Brand renewals this year with increased spend.
Any research that reflects the true state of the industry is a welcome signal against a wall of noise.
[Ed: The trademark # is a joke. Please don't look it up.]