TNL eSports Podcast 019: Will Fnatic Be The 1st $100M eSports Team?

TNL ESPORTS PODCAST 019: FNATIC RAISES $7M FROM CELTICS, AS ROMA GROUP

TNL eSports Podcast 019: Will Fnatic Be The 1st $100M eSports Team? (Graphic: The Next Level)

TNL eSports Podcast 019: Will Fnatic Be The 1st $100M eSports Team? (Graphic: The Next Level)

TNL Take: On TNL eSports Podcast 019 on SiriusXM Radio with Kevin Knocke:

This week we chat about eSports team Fnatic's $7M Funding round from Celtics/AS Roma Group owner Jim Pallotta.

Why is Fnatic worth so much?
Why is more traditional sports money pouring into eSports?
Do other teams need to copy Fnatic's Business Model?
Will Fnatic be the 1st $100M eSports team?

And lots more fun conversation.

Fnatic Raises $7M+ From From Celtics, AS Roma Group But Not The Astro's

FNATIC RAISES $7M+ FROM FROM CELTICS, AS ROMA GROUP BUT NOT THE ASTRO'S

Fnatic Raises $7M+ From Pro Sports Owner Groups (Graphic: The Next Level)

Fnatic Raises $7M+ From Pro Sports Owner Groups (Graphic: The Next Level)

TNL Take: I was getting worried.

It had been almost 3 weeks and we hadn't seen a major investment between Pro Sports, owners and eSports since Cloud9's round with ex-49'er Joe Montana, SF Giant Hunter Pence, NBA Athlete Andrew Bogut, Patriot's owner Robert Kraft, LA Dodgers Co-Owner Todd Boehly,  and Golden State Warriors Co-Owner Chamath Palihapitiya.

Bobby Kotick (Activision), Robert Kraft (Patriots) and C9 Owner Jack Etienne (Photo: Blizzard)

Bobby Kotick (Activision), Robert Kraft (Patriots) and C9 Owner Jack Etienne (Photo: Blizzard)

In March, Russian soccer club FC Anji decided to recruit a Dota2 player which is unusual to not invest in FIFA first.

In April, Swiss soccer team FC Laussanne-Sport made another unique move by acquiring team Qualitas Helvetica - best eSports team name ever associated with a Font? - which has teams in Overwatch, Counter-Strike, Hearthstone and Rocket League but not FIFA.

Yesterday, one of the top global eSports teams Fnatic, announced a $7M raise at a very significant pre-money valuationThe money comes from the usual slew of Pro Sports team owners and those with a lot of 0's in their bank account:

Comment From Hersh Interactive (Photo: Darren Heitner)

Comment From Hersh Interactive (Photo: Darren Heitner)

The current 2017 Pro Sports and eSports Investment list:

TNL Infographic 033: 2017 Pro Sports eSports Investment (Infographic: The Next Level)

TNL Infographic 033: 2017 Pro Sports eSports Investment (Infographic: The Next Level)

And if you're still questioning why so many Pro Teams are investing - here is your primer: "Why Pro Sports Teams Invest In eSports"

One area of Fnatic that is overlooked by the general public is that they're the only eSports team with a full slew of branded merchandise and their own hardware brand, Fnatic Gear - vs. partnering with a Endemic Gaming hardware brands.

Fnatic Gear (Photo: Fnatic)

Fnatic Gear (Photo: Fnatic)

Having top teams across eSports, Fnatic Gear and even a London pop-up store - Fnatic is the clear leader in monetization.

 

Will Fnatic be the 1st eSports team to be worth $100M?