The Next Level Joins Nielsen's eSports Advisory Board

THE NEXT LEVEL JOINS NIELSEN'S ESPORTS ADVISORY BOARD

The Next Level Joins Nielsen's eSports Advisory Board (Photo: Nielsen)

The Next Level Joins Nielsen's eSports Advisory Board (Photo: Nielsen)

I'm thrilled to announce that The Next Level has joined Nielsen's newly launched eSports advisory board as part of Nielsen Esports to provide insight on audience measurement and validation.

-Manny Anekal

The list of advisory board members:

  • ESL
  • ESPN
  • Facebook
  • FIFA
  • Google YouTube
  • Major League Gaming/Activision Blizzard
  • NBA 2K eLeague
  • Sony PlayStation
  • The Next Level
  • Turner
  • Twitch
  • Twitter
  • Unilever

Nielsen today announced the launch of Nielsen Esports, a new business vertical focused on competitive gaming that will leverage the company’s expertise and leadership in media consumption and valuation. Nielsen Esports will provide sponsorship valuation, fan insights, custom industry research and consulting services to rights holders, media platforms and brands around the world that are moving this fast-growing market forward.

Esports has experienced massive global growth over the past few years with major investment from blue chip sponsors, game publishers and media companies, as well as sports leagues and teams. The esports fan base is also rapidly expanding with nearly one in three fans beginning to follow esports just within the past year, according to new Nielsen Esports research.

“There’s a high demand for reliable, independent measurement of value in esports,” said Howard Appelbaum, President, Nielsen Entertainment. “We’re excited to enhance our client offerings and provide the industry with solutions that will help guide and optimize investment decisions in this exciting, growing space.”

Recognizing the need for consistent sponsorship valuation in esports, Nielsen developed Esport24, a syndicated sponsorship tracking service for esports tournaments. The service measures brand exposure in esports tournaments representing a variety of titles, event formats and geographic locations based on the same methodology that allows traditional sports rights holders and brands to quantify value and benchmark performance.

Nielsen Esports will also release global fan insights throughout the year, with a new research offering spanning the US, UK, Germany, France, Japan, South Korea, and China in 2017.

As part of this new business vertical, Nielsen has created an esports advisory board of industry stakeholders who will provide insight to help shape the future of esports audience measurement and valuation. Members include representatives from ESL, ESPN, Facebook, FIFA, Major League Gaming/Activision Blizzard, NBA 2K eLeague, The Next Level, Sony PlayStation, Turner, Twitch, Twitter, Unilever, and Google YouTube.

Welcome The Next Level Feature Writer: James Kozachuk

WELCOME THE NEXT LEVEL FEATURE WRITER: JAMES KOZACHUK

The Next Level Feature Writer: James Kozachuk (Graphic: The Next Level)

The Next Level Feature Writer: James Kozachuk (Graphic: The Next Level)

After TNL 200, I hinted at expansions to take The Next Level to the next level.  This is the first of many new upcoming features and products.

To accelerate this growth, I am thrilled to announce that The Next Level has made it’s first two official hires, starting with James Kozachuk!

If you’re a regular reader of The Next Level, you’ll know that James performed the herculean task of gathering all of the data and writing the “2017 Collegiate eSports Report: 40 Schools, $4M In Scholarships” article while also contributing to the TNL Brand Tracker.

James has worked within eSports since 2011, with key roles at both the Collegiate Starleague and the High School Starleague. He is currently a researcher at the University of Central Florida, where he studies the effects of after-school gaming programs on students while also working as a Head Administrator for Blizzard Entertainment's collegiate eSports division, Tespa.

James will continue his work on the topics he's known for at The Next Level - collegiate eSports, research and brands.

Welcome aboard James!

Everyone Is Off, eSports Is Not

EVERYONE IS OFF, ESPORTS IS NOT

NYC Fourth of July Fireworks (Photo: Getty Images)

NYC Fourth of July Fireworks (Photo: Getty Images)

The start of this holiday weekend, I sent 25+ emails to startups/companies valued/market cap with $100M+.

96% of the responses I received went something like this:

"Thanks for reaching out. I'll be on vacation till 7/10. For any urgent needs please reach out to [INSERT NAME]. Have a great holiday!"

I have 0 issue with taking time off and #FamilyTime and is absolutely critical, but I shouldn't have been surprised as most companies gave Mon/Wed off as well.

With everyone off this week, The Next Level will continue next Monday 7/10however there will be updates on www.tnl.media and as always on twitter @mannyanekal

Few areas that The Next Level will cover:

 

  • 2017 Q2 Brand Deals - Did we hit 50?
  • 75M US eSports Investments in 2017
  • Pro Sports and eSports: Whats the real ROI?
  • And a peek into an upcoming research report


Have a great holiday week and see you next week!


PS For those wondering who that 4%/1 company was that responded over the weekend - let's say 1/ I've covered them many times and 2/ That's why they will continue to dominate.

eSports Week In Review | eSports Youngest Sports TV Viewer, PWC's Real Research, Pro Hockey Invests

ESPORTS WEEK IN REVIEW | ESPORTS IS YOUNGEST SPORTS TV VIEWER, PWC'S REAL RESEARCH, PRO HOCKEY INVESTS

Twitch eSports Arena Presented By T-Mobile (Photo: Twitch)

Twitch eSports Arena Presented By T-Mobile (Photo: Twitch)

TNL Take: This biggest gaming conference in the US - E3 - revealed a ton of eSports related news and brand deals which will be looked at deeper.

This week, the next The Next Level was revealed, PWC released a realistic eSports revenue report, Pro Hockey investment increases, and as the sports tv viewer ages, eSports remains the youngest.

 

MONDAY 06/12

The Next The Next Level

The Next Level (Graphic: Jordan Fragen)

The Next Level (Graphic: Jordan Fragen)

PWC's 2017 Global Entertainment and Media Outlook (Photo: PWC)

PWC's 2017 Global Entertainment and Media Outlook (Photo: PWC)

EA Sports NHL 94 aka The Best Hockey Game Ever Made™ (Photo: Racketboy)

EA Sports NHL 94 aka The Best Hockey Game Ever Made™ (Photo: Racketboy)

TNL Infographic 046: Sports vs. eSports Viewership Ages (Source: Magna Global/Sports Business Journal/Nielsen Infographic: Jordan Fragen)

TNL Infographic 046: Sports vs. eSports Viewership Ages (Source: Magna Global/Sports Business Journal/Nielsen Infographic: Jordan Fragen)

 

Have a great weekend!