How Many Viewers Watched The League Of Legends 2017 Championship? Not 60M

HOW MANY VIEWERS WATCHED THE LEAGUE OF LEGENDS 2017 FINALS? NOT 60M

That's Not a Football Game (Photo: Twitter/Riot Games)

That's Not a Football Game (Photo: Twitter/Riot Games)

TNL Take: Since The Next Level launched its weekly look into the Twitch Top 10, League of Legends has dominated primarily due to the 2017 World Championships occurring over the past month.

Last year, Riot Games put out an infographic stating that the 2016 World Championship drew 46M Unique Users.

League of Legends 2016 Viewership Stats (Photo: Riot Games)

League of Legends 2016 Viewership Stats (Photo: Riot Games)

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2017 League of Legends World Championship Stats (Photo: Esportscharts.com)

2017 League of Legends World Championship Stats (Photo: Esportscharts.com)

HOLY CRAP 100M! Ok, let's slow down for a second.

As this analysis is being done for Non-Chinese viewership, let's focus on those data points. Here's more from Esportscharts.com:

2017 League of Legends World Championship Stats (Photo: Esportscharts.com)

2017 League of Legends World Championship Stats (Photo: Esportscharts.com)

The biggest stat in the 1st column is total time watched at 70M+ hours excluding Chinese Viewers. By taking the total hours watched (70M+) divided by the total number of hours broadcast (136) that gives us an Average Concurrent Viewership of ~517,000.

2017 League of Legends Viewership Calculation (Graphic: Jordan Fragen)

2017 League of Legends Viewership Calculation (Graphic: Jordan Fragen)

That matches almost exactly the ~519,000 CCV reported as well.

While half a million users is a far cry from the 60M "total unique users" reported during the earnings call, it's still a very strong viewership figure for non-Chinese viewers only and why nothing comes close to League of Legends World Championship which remains the top viewed esports title.

Well done Riot Games.


eSports Week In Review | Franchising: Who Made The Cut, NBA 2K League, Twitch Top 10

ESPORTS WEEK IN REVIEW | FRANCHISING: WHO MADE THE CUT, NBA 2K LEAGUE, TWITCH TOP 10

eSports Week In Review (Photo: Pixabay)

eSports Week In Review (Photo: Pixabay)

TNL Take: The past month has seen a slew of eSports franchising news for both Activision-Blizzard's Overwatch League and Riot Games' NALCS and this week we took a deeper dive into which teams made both leagues. Also the Twitch Top 10 for the past week and how the NBA 2K League is looking to drive success via SportBusiness.

 

MONDAY 10/23

eSports Franchising: Who Made The Cut - NALCS

eSports Franchising: NALCS (Graphic: The Next Level)

eSports Franchising: NALCS (Graphic: The Next Level)

eSports Franchising: Who Made The Cut (Infographic: Jordan Fragen)

eSports Franchising: Who Made The Cut (Infographic: Jordan Fragen)

Riot.jpg
eSports Franchising: Who Made The Cut - Overwatch League (Graphic: The Next Level)

eSports Franchising: Who Made The Cut - Overwatch League (Graphic: The Next Level)

NBA 2K League (Photo: 2K Games)

NBA 2K League (Photo: 2K Games)

 

Have a great weekend!

Twitch Top 10 Week of Oct 15th: League of Legends Remains On Top

TWITCH TOP 10 WEEK OF OCT 15TH: LEAGUE OF LEGENDS REMAINS ON TOP

Twitch Top 10 Week of Oct 15th: League of Legends Remains On Top (Photo: Riot Games)

Twitch Top 10 Week of Oct 15th: League of Legends Remains On Top (Photo: Riot Games)

By Feature Writer Jordan Fragen

 

TNL Take: Welcome back.  Without further ado, let’s get right into this past week's Top 10 Games on Twitch.

Twitch Top 10: Week Of October 15th (Graphic: Waypoint Media)

Twitch Top 10: Week Of October 15th (Graphic: Waypoint Media)

Waypoint Media is the leader in Esports and gaming audience data. They support clients like Nielsen and Twitch in their efforts to understand the Esports audience. Reach them at info@waypointmedia.com.


League of Legends Tops The Charts Again

All eyes were back on League of Legends this week as the knockout stage began at the 2017 World Championships. Worlds has never been a particularly exuberant time for NA and EU fans as their teams struggle to match the skill of their Korean and Chinese counterparts.

The match that took place between EU based Misfits and South Korean powerhouse SKT1 (who have won 3 of the last 4 years) in the early morning hours of October 20th was widely regarded to be the best match of the tournament so far. SKT1 ended up taking the set, but there appears to be a bright future for this young EU Misfits roster. However, none of the EU or NA teams will advance to the semifinals so prepare yourself for the ultimate showdowns between the best teams from the only parts of the world that excel at League of Legends  South Korea and China.

But let’s take a look at the numbers. Did you think that League of Legends did well last week?

You haven’t seen anything yet.

While the Viewer Hours, Hours Streamed and Average Concurrents remained relatively similar to last week (not a surprise considering this looks at aggregated data), the Maximum Concurrent Viewers peaked at almost 840K.

That’s an increase of 64% from last week.

Think the growth is just due to the increased quality of matches? Guess again. Compared to the first week of the Knockout stage in 2016, Peak Concurrent Viewership increased 36% and Unique Viewers increased 43%.

League of Legends is still thriving and I can only assume next week will tell a tale of continued success. Be sure to check back here next week for more info.

 

South Park and Warframe Outdo Counter-Strike: Global Offensive

South Park: The Fractured by Whole follows 2014's The Stick of Truth (Photo: Ubisoft)

South Park: The Fractured by Whole follows 2014's The Stick of Truth (Photo: Ubisoft)

Ubisoft’s latest entry into their South Park series and the latest expansion for Digital Extreme’s Warframe both dropped this week.

However both outperformed Valve’s mainstay Counter-Strike: Global Offensive.

Let’s take a look a both of these games individually.

South Park’s success may not be a total shock. However, what probably pushed it to 6th was the large number of sponsored high-profile streams that took place. Many of Twitch’s top streamers such as lirik, Joshog, timthetatman, dansgaming, and forsenlol (all in the top 100 most followed on the site) streamed the game. This also likely took hours from CS:GO as all of these streamers are known to play CS:GO too. In all, it appears that Ubisoft’s marketing budget went to good use.

However, this does not appear to be the case for Warframe. Originally released in 2013-2014 depending on your platform of choice, the game’s latest expansion Plains of Eidolon dropped on Friday, October 13th. But Digital Extreme’s marketing strategy was much more community oriented, which makes sense given the game’s online cooperative nature. For the first two weeks after launch, the publisher plans to reward players for watching streams of the game with free loot.

Marketing strategy aside, it will be interesting to see if CS:GO's numbers recover next week.

eSports Franchising: Who Made The Cut - Part 1

ESPORTS FRANCHISING: WHO MADE THE CUT PART 1

eSports Franchising: Who Made The Cut - Part 1 (Graphic: The Next Level)

eSports Franchising: Who Made The Cut - Part 1 (Graphic: The Next Level)

By Feature Writer Jordan Fragen

TNL Take:

Franchising continues to be one of the hottest topics in esports and we’ve already analyzed the differences between Riot’s North American LCS and Activision-Blizzard’s Overwatch League.

TNL Infographic 053: NALCS vs. Overwatch League (Infographic: Jordan Fragen)

TNL Infographic 053: NALCS vs. Overwatch League (Infographic: Jordan Fragen)

 

And this is with good reason.

In recent years, the instability of the NA LCS and many other esports leagues have deterred potential investors. Afterall, nobody wants to see their team get relegated and their investment lose value. Two perfect examples are NRG and German soccer team FC Schalke 04 who both lost their LCS spots last year.

This year, both Riot and Blizzard offered brands the chance to acquire permanent franchises in the NALCS and the Overwatch League respectively. Many of the lingering questions were finally answered this past week. Today, we’ll bring you a quick overview of this recent burst of news and the landscape of the upcoming leagues set to start next year.

 

NALCS

Riot Games' LCS (Photo: Riot Games)

Riot Games' LCS (Photo: Riot Games)

This week, Riot ended the speculation as to who’s franchising applications they would accept.

While many were initially concerned that Riot was actively seeking to partner with non-endemic teams, it appears that this is not the case. 6 of the 10 teams currently control spots in the NALCS.


So who’s in?

TNL Infographic 062: Franchising - Who Made The Cut (Infographic: Jordan Fragen)

TNL Infographic 062: Franchising - Who Made The Cut (Infographic: Jordan Fragen)

ENDEMIC TEAMS

TSM

Off of a 3-year streak of not making it out of the group stage at Worlds, fans were itching for some good news. Turns out they wouldn’t have to wait for long.

Given the team's dominance with Bjergsen and the management’s ability to remain profitable, TSM was perhaps the most expected team to meet Riot’s requirement. However, nothing is guaranteed in the world of esports. Fans can rejoice though as TSM will remain as one of NA’s permanent teams.

 

COUNTER LOGIC GAMING

CLG was one of the original teams in the NALCS and for years they dominated the North American scene. Today, they are not as prominent as they once were, but with an investment from the Madison Square Garden Company, it appears that Riot is confident in the team’s future.

 

TEAM LIQUID

After finishing 2 splits in a row in 9th place, Team Liquid has not necessarily met everyone’s expectations. Given that the team received a huge investment from Axiomatic and it’s many investors, including the majority owner of the Washington Wizards and a minority owner of the Golden State Warriors, the team’s performance has not followed suit. However, this does not appear to have deterred Riot from accepting their application.

 

ECHO FOX

If anyone had a good week, it was Echo Fox. Along with announcing that the team had just received an investment from the New York Yankees, Echo Fox’s future in the NALCS was confirmed. Likely, these two stories were very much related to one another, but it’s unlikely that official sources will confirm this any time soon.

 

FLYQUEST

As the newest team in the NALCS, Flyquest’s acceptance is probably the biggest surprise on this list. As Wes Edens owns both Flyquest and the Milwaukee Bucks, they have the traditional sports pedigree that Riot clearly was looking for in franchises.

The team is also investing in other esports such Rocket League and the upcoming NBA 2K League. This commitment to the industry may have also played a factor. Either way, Flyquest will also remain a permanent fixture in the NALCS.

 


NON-ENDEMIC TEAMS

 

GOLDEN STATE WARRIORS

While Peter Guber is an investor in Axiomatic and by extension an owner of Team Liquid, the majority owners of the Golden State Warriors have not yet been involved in esports.

That is until this week when the Lacob family’s application was accepted by Riot.

Given the recent success of the Warriors, it is no surprise that of the traditional sport teams that reportedly submitted applications, they would be one of the lucky few to be chosen. Additionally, they are also participating in the NBA 2K League though the branding is not likely to overlap.

 

HOUSTON ROCKETS

Way back in December of 2016, the Houston Rockets hired Sebastian Park as their Head of Esports. It was truly only a matter of time before the team was involved in the ecosystem.

While they are not one of the 17 teams in the NBA 2K League, they did show commitment to the space through his hire and entrance into the NALCS.

 

CLEVELAND CAVALIERS

Like the Golden State Warriors, no one can deny the success Cleveland has had since Lebron returned home. Similarly, they are also participating in the NBA 2K League. 

But that wasn’t the only announcement coming from Cleveland. Former competitive Call of Duty player for top team OpTic Gaming and successful streamer Nadeshot is reportedly involved.

While initial reports have him serving as the Director of Esports, sources close to the Cavs say that his role may not be one you are currently seeing across other teams.  Regardless, Nadeshot being attached in any capacity to the Cavs is very meaningful for the team’s content strategy in addition to the opportunity to help monetize his upcoming apparel line.

[Edit: Dan Gilbert via Courtside Ventures has made several investments in the space with the most being the super successful exit for Beam]

 

In Part 2, we will look at who made the cut for Activision-Blizzard's Overwatch League and the two teams that made both - Cloud9 and OpTic Gaming.

Activision-Blizzard's Overwatch League (Photo: Blizzard)

Activision-Blizzard's Overwatch League (Photo: Blizzard)