eSports Week In Review | YouTube vs. Twitch, TV Ratings, Brand Test: Go Cubes

ESPORTS WEEK IN REVIEW | YOUTUBE VS. TWITCH, TV RATINGS, BRAND TEST: GO CUBES

Let's Play Some Games (Photo: JEShoots)

Let's Play Some Games (Photo: JEShoots)

TNL Take: This week, saw the first phase of the launch of the The Next Level 3.0 with a revamped newsletter and podcast section.  

We also looked at YouTube fighting back against Twitch, eSports TV Ratings including The International 2017 Finals on Indian television and a new feature, Brand Test: My Week with Go Cubes.

 

MONDAY 09/25

YouTube Vs. Twitch

YouTube vs. Twitch (Graphic: Jordan Fragen)

YouTube vs. Twitch (Graphic: Jordan Fragen)

Go Cubes (Photo: Nootrobox)

Go Cubes (Photo: Nootrobox)

 

WEDNESDAY 09/27

NY Media Festival Games Conference (Photo: DMW)

NY Media Festival Games Conference (Photo: DMW)

DOTA2's The International 2017 Finals on Indian Television (Photo: DSport)

DOTA2's The International 2017 Finals on Indian Television (Photo: DSport)

 

HAVE A GREAT WEEKEND!

The Next Level Joins Nielsen's eSports Advisory Board

THE NEXT LEVEL JOINS NIELSEN'S ESPORTS ADVISORY BOARD

The Next Level Joins Nielsen's eSports Advisory Board (Photo: Nielsen)

The Next Level Joins Nielsen's eSports Advisory Board (Photo: Nielsen)

I'm thrilled to announce that The Next Level has joined Nielsen's newly launched eSports advisory board as part of Nielsen Esports to provide insight on audience measurement and validation.

-Manny Anekal

The list of advisory board members:

  • ESL
  • ESPN
  • Facebook
  • FIFA
  • Google YouTube
  • Major League Gaming/Activision Blizzard
  • NBA 2K eLeague
  • Sony PlayStation
  • The Next Level
  • Turner
  • Twitch
  • Twitter
  • Unilever

Nielsen today announced the launch of Nielsen Esports, a new business vertical focused on competitive gaming that will leverage the company’s expertise and leadership in media consumption and valuation. Nielsen Esports will provide sponsorship valuation, fan insights, custom industry research and consulting services to rights holders, media platforms and brands around the world that are moving this fast-growing market forward.

Esports has experienced massive global growth over the past few years with major investment from blue chip sponsors, game publishers and media companies, as well as sports leagues and teams. The esports fan base is also rapidly expanding with nearly one in three fans beginning to follow esports just within the past year, according to new Nielsen Esports research.

“There’s a high demand for reliable, independent measurement of value in esports,” said Howard Appelbaum, President, Nielsen Entertainment. “We’re excited to enhance our client offerings and provide the industry with solutions that will help guide and optimize investment decisions in this exciting, growing space.”

Recognizing the need for consistent sponsorship valuation in esports, Nielsen developed Esport24, a syndicated sponsorship tracking service for esports tournaments. The service measures brand exposure in esports tournaments representing a variety of titles, event formats and geographic locations based on the same methodology that allows traditional sports rights holders and brands to quantify value and benchmark performance.

Nielsen Esports will also release global fan insights throughout the year, with a new research offering spanning the US, UK, Germany, France, Japan, South Korea, and China in 2017.

As part of this new business vertical, Nielsen has created an esports advisory board of industry stakeholders who will provide insight to help shape the future of esports audience measurement and valuation. Members include representatives from ESL, ESPN, Facebook, FIFA, Major League Gaming/Activision Blizzard, NBA 2K eLeague, The Next Level, Sony PlayStation, Turner, Twitch, Twitter, Unilever, and Google YouTube.

eSports Week In Review | 40 Colleges Giving $4M+ In Scholarships, ELEAGUE's Record Ratings

ESPORTS WEEK IN REVIEW | 40 COLLEGES GIVING $4M+ IN SCHOLARSHIPS, ELEAGUE'S RECORD RATINGS

 

ELEAGUE Street Fighter V Invitational Winner Punk (Photo: Turner)

ELEAGUE Street Fighter V Invitational Winner Punk (Photo: Turner)

TNL Take: Even with a short week - when did Memorial Day extend into Tuesday? - eSports still saw a lot of activity.  We looked at the massive growth in the Collegiate eSports space as well as ELEAGUE's fantastic TV ratings for Street Fighter.

Naturally the biggest news of the week was dropped on Thursday morning with Riot Games "worst-kept-secret" of franchising coming to NA League of Legends which The Next Level will cover next week.

Here's what happened this week:

 

WEDNESDAY 05/31

2017 Q2 COLLEGIATE ESPORTS REPORT: 40 SCHOOLS GIVING $4M+ IN SCHOLARSHIPS

TNL Infographic 041: 2017 Q2 Schools With eSports Scholarships (Infographic: The Next Level, Source: James Kozachuk)

TNL Infographic 041: 2017 Q2 Schools With eSports Scholarships (Infographic: The Next Level, Source: James Kozachuk)

TNL Infographic 042: 2017 Q2 US Schools With eSports Scholarships (Infographic: The Next Level, Source: James Kozachuk)

TNL Infographic 042: 2017 Q2 US Schools With eSports Scholarships (Infographic: The Next Level, Source: James Kozachuk)

TNL Infographic 043: 50 US Schools With eSports Scholarships, Programs, Courses (Infographic: The Next Level, Source: James Kozachuk)

TNL Infographic 043: 50 US Schools With eSports Scholarships, Programs, Courses (Infographic: The Next Level, Source: James Kozachuk)

TNL Infographic 044: 2017 Q2 eSports TV Ratings (Infographic: The Next Level)

TNL Infographic 044: 2017 Q2 eSports TV Ratings (Infographic: The Next Level)

TNL Infographic 045: ELEAGUE TV Ratings History -Total Viewers (Infographic: The Next Level)

TNL Infographic 045: ELEAGUE TV Ratings History -Total Viewers (Infographic: The Next Level)

 

NEXT WEEK ON THE NEXT LEVEL
 

  • LEAGUE OF LEGENDS FRANCHISING: WHAT'S IT MEAN FOR ESPORTS?
  • TNL ESPORTS GUEST PODCAST 005: PARIS-ST GERMAIN, HEAD OF ESPORTS W/ BORA "YELLOSTAR" KIM
  • ESPORTS TEAM BRAND DEALS: DR. PEPPER, VODAPHONE, RUSSIAN BANK
  • BUD LIGHTS 2ND YEAR INVESTING IN ESPORTS
  • MORE BRANDS THAT SPONSORED EA MADDEN'S CLUB SERIES
  • AND MORE....

 

Have a great weekend!

2017 eSports TV Ratings: ELEAGUE Finals Reach 335K Viewers, #2 Show For 2017

ESPORTS TV RATINGS: ELEAGUE FINALS REACH 335K VIEWERS, #2 SHOW FOR 2017

ELEAGUE Street Fighter V Invitational Winner Punk (Photo: Turner)

ELEAGUE Street Fighter V Invitational Winner Punk (Photo: Turner)

TNL Take: This weekend saw ELEAGUE's Street Fighter V Invitational come to a conclusion with Victor "Punk" Woodley winning the inaugural tournament taking home $150,000. 

TNL Infographic 044: 2017 Q2 eSports TV Ratings (Infographic: The Next Level)

TNL Infographic 044: 2017 Q2 eSports TV Ratings (Infographic: The Next Level)

  • ELEAGUE Street Fighter: The Finals reached 335,000 total viewers and 183,000 in the 18-49 demo making it the top rated show for Street Fighter's season as well as the #2 show for the year.

For comparison, If the ELEAGUE Finals were on The CW on a Thursday night at 9PM vs. on TBS on a Friday at 10PM, it would have been the #1 rated show for the year.

When looking at ELEAGUE's TV ratings history, Street Fighter performed well when compared vs. Counter-Strike Season 1.

TNL Infographic 045: ELEAGUE TV Ratings History - Total Viewers (Infographic: The Next Level)

TNL Infographic 045: ELEAGUE TV Ratings History - Total Viewers (Infographic: The Next Level)

This isn't surprising as the Fighting genre is much easier for a casual fan to understand.

Here's what I said last July in The Next Level 031 after ESPN showed Street Fighter at EVO last year:

The Next Level 031 (Photo: The Next Level)

The Next Level 031 (Photo: The Next Level)

ELEAGUE announced the return of Counter-Strike this fall.

 

But there's another league that ELEAGUE hasn't announced yet and that could be even bigger than Street Fighter.