PUBG’s New Map is Luring Back Lapsed Viewers… Right?
Last week this column detailed the stagnation of PlayerUnknown’s Battleground’s viewership and subsequent rise of its rival Fortnite.
However, things have changed dramatically since then.
Following a surprise reveal at Friday’s Game Awards, PUBG’s new map dropped just a few hours after the first footage debuted.
Fans have since flocked back to the game to explore the new content. And of course, the viewership followed. PUBG saw a boost to every stat we track compared to last week. From a 28% rise in Total Hours Watched, a 29% increase in average concurrents, and a 23% increase in Unique Viewers, PUBG roared back to life in the last week.
However, not all of this should be attributed to the game’s new content. In fact, the largest boost to PUBG’s numbers this week was the official BlueHole and Twitch sponsored PUBG Winter Charity Invitational that featured teams of the game’s top streamers.
Perhaps most notable about this tournament is that fans elected to watch the personal feeds of their favorite personalities rather than the official tournament stream. Anecdotally, I tuned in to C9 Shroud’s stream (like most others considering his peak concurrents topped out at nearly 113K, the highest for a single channel this week) while listening to the caster audio from the official tournament stream.
To put this into perspective, the most recent major PUBG tournament was IEM Oakland. It’s peak concurrent viewership topped out just under 91K, 22K fewer than Shroud saw during this week’s tournament stream.