Exclusive: Pro Hockey Checks Into eSports
TNL Take: Soccer ✔️ Basketball ✔️ Football ✔️ Baseball ✔️
Now we can add Hockey to the list of Pro Sports that have invested in eSports.
Helsinki based Hockey club IFK Helsinki is launching an Overwatch team under the name Helsinki REDS.
As opposed to many eSports teams that are comprised of various nationalities, the entire Helsinki REDS team are from Finland.
Helsinki REDS already have a 2 Brand sponsors Jimm’s, Finland’s top custom computer manufacturer, and the Battery energy drink.
Here's an Exclusive interview with IFK's Sales Manager Jussi Patjas about their eSports investment.
TNL: Jussi, thank you so much for making the time to speak with me and congrats on your move into eSports. We’ve seen European soccer teams make major eSports investments and the NBA in the US. Why Hockey?
JP: As a professional hockey organization at the highest national level we have the resources and knowledge in building a team and also a wide range knowledge business operations around it.
TNL: How and why did you get into eSports?
JP: Helsinki REDS goal is to have a happy, committed team and become one of the leading and most popular brand in eSports. Supporting our team players and providing a caring environment to enable them to reach their maximum level.
Sounds familiar comparing to hockey? As a Pro sports organization our job is create an environment for people who love to play our sport. We want to support them by coaching and providing enthusiasm. We also want be able to find game loving, will powered talents and give them all what it takes to maximize their players skills. Then build a Pro team with good a spirit and able to find success.
TNL: You are also the first hockey organization outside of every major sport that has entered the space - did you see that as an advantage or is it because of Finland's most popular sport?
JP: Hockey in Finland is truly like national sport and IFK has always wanted to be first, not only as champion but also in development in new areas and concepts. We have all the knowledge and resources it takes to be on highest level in sports and business. With good partners and people around us we are able learn the culture of eSports
TNL: Helsinki is the home of Supercell which sold for a tiny valuation of $10B. Did the gaming culture in Finland affect your decision?
JP: Of course. Those successful stories, like Supercell in the Finnish gaming scene are also a great fuel to our new journey with Helsinki REDS. There is lot we can learn from them and their working culture
Thanks again for your time and best of luck with Helsinki REDS in Overwatch going forward.