Tottenham Hotspur Expect To Make £3M Per eSports Event

TOTTENHAM HOTSPUR EXPECT TO MAKE £3M PER ESPORTS EVENT

eSports. Up There. (Photo: Getty)

eSports. Up There. (Photo: Getty)

TNL Take: It should be no surprise to regular readers that English Soccer teams have been one of the most involved in eSports.

As I've already listed the many reasons why Pro Sports teams invest in eSports, English Premier League team Tottenham Hotspurs are taking it a step further and providing revenue estimates against eSports events at their new stadium.

According to English media outlet The Sun, Tottenham is expecting to bring in £3M per eSports event.

As expected....the expectations are a bit high.

Tottenham's New Stadium (Photo: Press Association)

Tottenham's New Stadium (Photo: Press Association)

Tottenham believes they could realistically generate:

  • £2.5M from ticket sales per event based on 50,000 tickets at £30 each and the rest as "corporate seats"
  • Another potential £1.5M per event from sponsorship deals, catering and merchandise sales, and commercial spin-offs

What?

Maybe a few years from now but not in the 2018-2019 season Tottenham. It's that unfortunate reality of math getting in the way:

  • The last League of Legends Championships Finals were held at the Staples Center in LA and sold out at 20,000 seats. How will Tottenham attract 50,000 fans along with corporate seats...with what event and game?
  • £1.5M per event from sponsorship, catering and merchandise is reasonable...if they can somehow sell 50,000 tickets and attract several hundred thousand Average Concurrent Viewers.

 

Outside of the rose colored projections, the upside is that traditional sports across the world are looking at eSports for marketing and monetization.

EA Killing Konami In Soccer eSports

EA KILLING KONAMI IN SOCCER ESPORTS

(Photo: Konami)

TNL Take: The game to own the global soccer eSports market is currently being won by EA's FIFA.

Or to put it another way, Konami's Pro Evolution Soccer is not even on the pitch.

Yesterday, Konami announced that German team Borussia Dortmund would be an official team in Pro Evo 2017.

(Photo: Konami)

(Photo: EA Sports)

EA and Konami have longed battled each other with EA having maintained the Official FIFA license for a while now.

It looks like now both companies are fighting for individual team sponsorship with potential future eSports implications.

Here's how it's currently looking:

/01 Official Teams and League Sponsors

PES 17: FC Barcelona, Atletico Madrid, Borussia Dortmund, Arsenal and Liverpool (which I would have loved to see EA get as they're Competitive Gaming Chief Peter Moore's beloved hometown team).

FIFA 17: Juventus, Manchester United, Crystal Palace, Bayern Munich and English Premier League Sponsor

 

/02 eSports Athlete Sponsorship

EA's FIFA is clearly winning European Sports teams eSports involvement:

FIFA 17: VFL Wolfsburg, Saski Baskonia, Sampdoria, West Ham United, Schalke 04, Valencia CF, Manchester City, Sporting Lisbon, PSV Eindhoven

PES 17: 0

 

Now look at Official Team Sponsorship coupled with PSV Eindhoven and Schalke 04 both scouting for talent via FIFA 17 tournaments, the importance of eSports going forward becomes more clear.

 

/03 eSports Strategy

While EA may have been behind Activision-Blizzard in eSports for a while, they've done a good job playing catch up very quickly.

While there's no competition for Football or NHL eSports with EA controlling both licenses, Konami could have at least competed on the Soccer side. But it doesn't seem like Konami is ready to make an eSports move just yet.

The largest prize pool that I could find on Pro Evolution Soccer was for $40,000.

In 2005.

EA's recently announced FIFA 17 $1.3M prize pool, which is greater than the $1M they announced for Madden, dwarfs this.

I've already shown why it make sense for Publishers to invest in eSports.

Time for Konami to make a move.