Wizards, Warriors and Magic Buy eSports Franchise Team Liquid
I went further and said the next three teams to make the move would be the 49ers, Dolphins and Dodgers.
And it happened the next day.
aXiomatic, a new eSports joint venture between a Justice League of investors including Peter Guber (Warriors, Dodgers, LAFC) , Ted Leonsis (Wizards, Capitals, Mystics, Valor, Verizon Center ) Magic Johnson and Steve Case (AOL), bought top North American eSports squad Team Liquid.
This is a great return for Steve and Victor, co-founders of Team Liquid, who have been one of the many team owners to dedicate serious time, effort and resources into building this over years.
Outside of why this makes complete sense, here's whats interesting to me:
Both Guber and Leonsis could easily have pulled off an eSports investment by themselves.
So why did they partner?
I don't have an answer for that but the combination of both companies is massive.
Although aXiomatic as a Brand name is terrible.
I've talked repeatedly about the need for quality eSports content. Peter Guber's Mandalay Entertainment has produced both documentaries and TV shows.
Now just slide in eSports.
/03 MONUMENTAL SPORTS AND DISTRIBUTION
Ted's son Zach Leonsis is the VP of Monumental Sports Network, a digital platform comprised of over 20 websites, blogs and affiliate sites offering live and on-demand programming
eSports is a perfect fit.
However if you can pull off both – that’s the Holy Grail for any Media company.
As I already called the Dodgers involvement, Ill take this a step further: