Tottenham Hotspur Expect To Make £3M Per eSports Event


eSports. Up There. (Photo: Getty)

eSports. Up There. (Photo: Getty)

TNL Take: It should be no surprise to regular readers that English Soccer teams have been one of the most involved in eSports.

As I've already listed the many reasons why Pro Sports teams invest in eSports, English Premier League team Tottenham Hotspurs are taking it a step further and providing revenue estimates against eSports events at their new stadium.

According to English media outlet The Sun, Tottenham is expecting to bring in £3M per eSports event.

As expected....the expectations are a bit high.

Tottenham's New Stadium (Photo: Press Association)

Tottenham's New Stadium (Photo: Press Association)

Tottenham believes they could realistically generate:

  • £2.5M from ticket sales per event based on 50,000 tickets at £30 each and the rest as "corporate seats"
  • Another potential £1.5M per event from sponsorship deals, catering and merchandise sales, and commercial spin-offs


Maybe a few years from now but not in the 2018-2019 season Tottenham. It's that unfortunate reality of math getting in the way:

  • The last League of Legends Championships Finals were held at the Staples Center in LA and sold out at 20,000 seats. How will Tottenham attract 50,000 fans along with corporate seats...with what event and game?
  • £1.5M per event from sponsorship, catering and merchandise is reasonable...if they can somehow sell 50,000 tickets and attract several hundred thousand Average Concurrent Viewers.


Outside of the rose colored projections, the upside is that traditional sports across the world are looking at eSports for marketing and monetization.

Ajax Becomes 13th European Pro Team eSports Investment


Ajax Becomes 13th EU eSports Investment (Photo: Ajax)

TNL Take: What a week for Pro Teams and eSports.

Somewhat lost in the 76ers eSports team purchase and the Warriors/Wizards/Dodgers purchase was Dutch team Ajax has signed top FIFA player Koen Weijland, a five-time FIFA Champion.

While Ajax becomes the first team in the Netherlands Eredivisie to sign an eSports Athlete, last month PSV Eindhoven revealed plans themselves to find someone through a FIFA 17 tournament.

Former Manchester United goalkeeper and current Ajax Director, Edwin van der Sar, had this to say of their new signing and was very telling as to why Ajax made the eSports investment:

 “We are always looking for new ways as a club to bind us to our young fans. We will be helping Koen with support not only in major tournaments, but also organizing activities with our fans. We believe it is important to encourage both digital and real football.

These two worlds can perfectly coexist and compliment each other.”