Madden Esports TV Viewership Drops

TNL Take: Without further ado, let's jump into the latest esports TV ratings.

Esports TV Ratings (Chart: The Next Level)

Esports TV Ratings (Chart: The Next Level)

MADDEN BOWL ON ESPN 2

TV programming is definitely challenging and even more so for esports. The Madden Bowl, the finals for 2018's Ultimate League, garnered only 128,000 total viewers which was about half that watched the Madden Club Championship in February and a far cry from the #1 program for 2017 with 670,000.

Why the drop in viewership?

There could be several factors for this. First, Madden Bowl went up against the NBA playoffs but didn't get the lead in benefit that ELEAGUE saw a few weeks earlier from the NCAA tournament. Second, while Saturday primetime is better than late Friday nights, the Madden Club Championship was on a Thursday night with little competition. Finally, there was plenty of Madden scheduled throughout Ultimate League's multi-month season starting with Twitch broadcasts on Tuesday's, DisneyXD on Thursday's and culminating in the Finals on ESPN2. Viewer fatigue may have played another factor as well.

 

ELEAGUE ON TBS

ELEAGUE continued it's first reality show series with The Challenger: Street Fighter V and hit just under 200,000 viewers. This type of shoulder content has performed well for ELEAGUE and has made up a majority of their programming for this year. The May 5th edition aired at 2am and we'll see if the Stars Wars marathon provides any viewership lead in.

2018 Esports TV Ratings

TNL Take: Last year saw a huge increase in esports programs on TV with well over 100 across numerous channels.

2017 Esports TV Ratings (Chart: The Next Level)

2017 Esports TV Ratings (Chart: The Next Level)

Let's take a look at what 2018 has delivered so far.

2018 Q1 Esports TV Ratings (Chart: The Next Level)

2018 Q1 Esports TV Ratings (Chart: The Next Level)

ESPN2

Madden continues its run as a very popular esport for TV. Considering that ESPN2's audience is already familiar with football makes sense as to why it performs so well. Even the Madden Club Championship winner Gos stated that Madden belongs on TV and with the ESPN/Disney deal, we will see more programs this year.

 

TBS

ELEAGUE's esports content programming outside of tournaments ranked high in 2017 and remains the same for 2018. The "Road to the Boston Major", a 5 part behind-the-scenes series on teams and their players, has performed well and higher than several programs last year. Episode 1 was against the Winter Olympics Opening Ceremony and the remaining 3 episodes should garner 200K+ viewers.

While the ELEAGUE Major wasn't shown on TV, it absolutely killed it on Twitch, setting a new record for viewership on a single channel with 1.1M+ peak concurrents.

 

AUSTRALIA

Australia's E-League (Photo: Twitter)

Australia's E-League (Photo: Twitter)

There was a recent article in the Sydney Morning Herald that caught my eye stating that "FIFA 18 is proving more popular viewing than actual A-League matches; attracted a larger audience than the average ratings for the competition".

Did FIFA esports really beat its traditional counterpart?

Digging in a little deeper was the classic comparison of digital viewers vs. TV viewers, with Twitch grabbing 138,000 viewers compared with the average A-League audience of 119,000. However, assuming 100,000 average concurrent users for FIFA would still be impressive and in sight of A-League's audience.

The CW Tops 2017 Q2 eSports TV Ratings

THE CW TOPS Q2 ESPORTS TV RATINGS

The CW's H1Z1 Tops Q2 eSports TV Ratings (Photo: Daybreak Studios)

The CW's H1Z1 Tops Q2 eSports TV Ratings (Photo: Daybreak Studios)

TNL Take: As we close out the first half of 2017, we've seen more eSports programming on TV than all of 2016.

TNL Infographic 047: 2017 Q2 eSports TV Ratings (Infographic: The Next Level)

TNL Infographic 047: 2017 Q2 eSports TV Ratings (Infographic: The Next Level)

THE CW: 

The CW again takes the top spot just like they did last year, this time around the popular game H1Z1. The CW is in more households than other networks on the list however I'd still point out the one major difference: scheduling.

The H1Z1 event aired on Thu at 9PM aka Prime Time viewing.

 

ELEAGUE/TURNER

ELEAGUE launched a new eSports series around Street Fighter that did exceptionally well considering it was the games first major television debut and the lack of support that Capcom has provided in supporting the FGC (Fighting Game Community) - that looks to be changing however.

TNL Infographic 048: ELEAGUE TV Ratings History (Infographic: The Next Level)

TNL Infographic 048: ELEAGUE TV Ratings History (Infographic: The Next Level)

This past weekend, ELEAGUE held their "Clash For Cash" rematch Counter-Strike event between Astralis and Virtus Pro, the teams that were in the Finals which set Twitch viewership records.

This event wasn't even close to the previous Counter-Strike finals on both TV and Twitch.

TNL Infographic 049: ELEAGUE Counter-Strike TV Ratings History (Infographic: The Next Level)

TNL Infographic 049: ELEAGUE Counter-Strike TV Ratings History (Infographic: The Next Level)

Even the scheduling seems odd.

The same weekend held Dreamhack (major event), CWL Anaheim (major Call of Duty event) and CEO (major fighting event) - on top hundreds of hours of gaming and eSports content related to E3 which ended last week.

Why not hold it the following week or with less content clutter?

The canary in the coal mine for advertising is renewals - aka Brands got value from their investment and will spend again with you. 

There were 0 Non-Endemic Brand deals for "Clash For Cash".

ELEAGUE's new season around Injustice 2 will be telling to see if Buffalo Wild Wings, Arby's, Credit Karma, GEICO and others come back.