Rocket League's Ratings Score For ELEAGUE

ROCKET LEAGUE'S RATINGS SCORE FOR ELEAGUE

ELEAGUE Cup (Photo: Turner)

ELEAGUE Cup (Photo: Turner)

TNL Take: This week we look at the last two weeks with the launch of the ELEAGUE Cup: Rocket League.

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TBS

Well done ELEAGUE. 

Not surprisingly, the premiere performed well, ranking it the #4 show behind only The CW which is in a lot more households than TBS.

 

As Rocket League is completely family friendly, Turner was able to close several brand deals including new entrants Cheez-It, Boost Mobile and Navy Federal Credit Union.

What's also not surprising is that this past week - which hit #2 for the year - wasn't an actual esports event but rather content shot around the ELEAGUE Cup aka shoulder programming.

ELEAGUE Cup Rocket League Feature Series (Photo: Turner)

ELEAGUE Cup Rocket League Feature Series (Photo: Turner)

Here's an example of Rocket League's content:

Not only is Rocket League easy to watch, the game and teams are starting to build their own storylines - just like traditional sports.  Further, this wasn't the normal multi-hour tournament but rather just 1 hour long which works well at the Friday 10PM time-slot.

 

Expect more content of this type from ELEAGUE.

2017 eSports TV Ratings: NBC's eSports Debut

2017 eSports TV Ratings: NBC's eSports Debut

Rocket League Universal Open On NBCSN (Photo: NBC Sports)

Rocket League Universal Open On NBCSN (Photo: NBC Sports)

TNL Take: Earlier this week, Feature Writer Jordan Fragen had a detailed analysis of DisneyXD's whopping 60+ eSports and Gaming programming slate.

How's everyone else doing?

Two very interesting data points from the latest ratings.

TNL Infographic 060: eSports TV Ratings - NBC's Debut (Infographic: The Next Level)

TNL Infographic 060: eSports TV Ratings - NBC's Debut (Infographic: The Next Level)

NBCSN

By far the biggest eSports on TV story this past week was Rocket League's Grand Finals on NBC Sports Network on Sunday. Until the Grand Finals, the qualifiers were shown on various NBC Regional Networks like Philadelphia and Chicago [Note: I had 3 people call me from Chicago and couldn't believe what they were watching in the bar 👍🏽 ]

I'm a big fan of Rocket League and rooting for the game's future but the lowest rated live eSports program with 34,000 total viewers was surprising. What's even more surprising is that the repeat at midnight had almost double the viewership as the 9PM Live event.

But was it?

Here's what I wrote last month when Rocket League announced multiple different distribution partnerships:

The Next Level July 19, 2017 (Photo: The Next Level)

The Next Level July 19, 2017 (Photo: The Next Level)

One of the biggest eSports weekend's was against Game Of Thrones new season.

This past weekend was the Game Of Thrones season finale.

If it's not obvious at this point, here's how you eSports TV ratings will do against Game Of Thrones.

Game Of Throne's Monstrous Ratings (Photo: HBO)

Game Of Throne's Monstrous Ratings (Photo: HBO)

 

TBS/ELEAGUE

Turner continues it's partnership with publisher Valve by first starting with Counter-Strike and now showed DOTA2 and the run up to eSports largest prize pool, The International which hit ~$25M this year.

While those programs performed well - and even beat highly produced events like ELEAGUE's Major - there was 1 program that stood out.

The highest rated eSports program for ELEAGUE this year wasn't an actual event - but a 3 year old documentary on DOTA made by Valve.

Valve's "Free To Play" Documentary (Photo: Valve)

Valve's "Free To Play" Documentary (Photo: Valve)

If a 3+ year old documentary that's been available on Netflix, YouTube and a host of other places performs that well and place that next to DisneyXD's content and you can start to see the need for what I've been talking and hoping for the past year: 

Good. eSports. Shoulder. Content.

Many, many startups and companies are tackling this space and over the next year should see a slew of content released.

2017 eSports TV Ratings: Disney XD Pulls Ahead With 28 Programs

ESPORTS TV RATINGS: DISNEY XD PULLS AHEAD WITH 28 PROGRAMS

eSports TV Ratings: Disney XD Pulls Ahead With 28 Programs (Photo: ESL)

eSports TV Ratings: Disney XD Pulls Ahead With 28 Programs (Photo: ESL)

TNL Take: To reiterate one of the main themes of eSports in 2017: the bifurcation and distribution of content across TV and Digital platforms.

By far the biggest increase in TV programming has come from the House of the Mouse: Disney

 

2017 DISNEY NETWORKS ESPORTS TV RATINGS

2017 Disney Networks eSports TV Ratings (Infographic: The Next Level)

2017 Disney Networks eSports TV Ratings (Infographic: The Next Level)

DISNEY XD

After announcing a Gaming programming slate and partnership with ESL, DisneyXD has aired 28 eSports events/programs over the past month.

The Next Level feature writer Jordan Fragen will have an in depth look at Disney XD next week but a few quick points:

  • DisneyXD as released by far the largest amount of eSports related content in a 1 month span
  • The EVO Smash Brothers Finals repeat garnered 80% of the Live Finals viewership - 2 weeks later and with a 9:30PM Sunday time; that's pretty remarkable
  • Interesting to see Disney "share" eSports between ESPN and DisneyXD and allows them to target different advertisers against the same content as the networks have different demographics

 

2017 ESPORTS TV RATINGS

2017 eSports TV Ratings (Infographic: The Next Level)

2017 eSports TV Ratings (Infographic: The Next Level)

 

CBS

After debuting with a whopping 4M+ total viewers, Candy Crush has steadily dropped and is about half off its peak, averaging ~2.2M viewers over the past month.

Although Candy Crush has dropped significantly, this past Sunday's ratings doubled last year's 9PM comparison against Madam Secretary.

 

NBC

Rocket League was shown across a few different NBC regional networks (Chicago, Philadelphia, etc.) over the past few weeks and will have a further update once all events have completed.

 

Currently, eSports TV programming in 2017 has tripled 2016's total and we still have 4+ months left in the year.