Houston Outlaws Sale, CDL Franchise Slot and Immortals: What's Going On?

TNL Take: Last month, I had reported that through various sources and investigation, that the hypothesis was that Houston would get one of the slots in Activision-Blizzard’s upcoming Call of Duty League.

For the past month, with further investigation and speaking with several industry sources not only do I not believe that this will happen, but the Houston Outlaws sale may not occur as well. Again, let’s see how the dots connect to see why this could potentially fall apart.

1/ HOUSTON OUTLAWS SALE

Image: (Activision-Blizzard)

Image: (Activision-Blizzard)

As reported by ESPN on July 31st, Houston real estate developer Lee Zieben had agreed to terms with Immortals Gaming Club to purchase the Houston Outlaws for a total deal value of $40M. Now here’s the key paragraph from that report:

The deal has not been executed but is expected to close in late August, with Zieben currently having a binding letter of intent with Immortals for the purchase, according to sources. Paperwork submission to and approval of the Overwatch League is pending, league sources said.

While the deal was expected to close in late August, we are now almost one month past that expected close date.

That’s not a good sign.

2/ LEE ZIEBEN’S FINANCING

After sending my article to the twitter account of “Call of Duty Intel” @INTELCallofDuty - which has done an amazing job of reporting, tracking and releasing the latest news on the Call of Duty League - they found the following tweets from Lee Zieben’s personal Twitter account:

Image: (Lee Zieben Twitter)

Image: (Lee Zieben Twitter)

I’m not sure if Lee Zieben knows how Twitter actually works and that these tweets would be public, but what’s hilarious is that he asked The Rock, Elon Musk and Jeff Bezos “I am purchasing two esports teams for the Overwatch and call of duty league. I am looking for strategic investors, would you be interested? Teams will qualify as an opportunity zone investment.”

After you’re done laughing, you can check yourself as astonishingly the tweets are still up!

Outside of tweeting a top Hollywood actor, a multiple-entrepreneur billionaire and the richest man in the world asking for investment, there’s another angle.

Multiple sources have told me that Lee Zieben currently doesn’t have the funding needed for these acquisitions and has been seeking $50M in funding. This was also reported by the Houston Business Journal on August 27th.

3/ EUNITED ACQUISITION

Image: (eUnited)

Image: (eUnited)

If you’re going to acquire a Call of Duty Franchise, you need to have a team. With CDL rostermania in full effect - again, a great job done by @INTELCallofDuty in keeping track of the potential roster moves - The Zieben Group has no previous experience in esports, let alone recruiting the right players, team chemistry and coach. The easiest thing to do is to acquire a top Call of Duty team which participated in the final season of the Call of Duty World League.

This is what was reported in the Houston Business Journal article which stated that Lee Zieben was “also acquiring LA based eUnited eSports Inc”. However, I don’t believe that is correct for two reasons:

-I’ve already discussed the lack of funding to buy both the Houston Outlaws and a potential Call of Duty League slot and now we’ve added buying a top esports teams and running operations.. That’s a lot of money required even if the total franchise fees are not required up front.

-Sources have also told me that not only is this incorrect, but eUnited is looking at a potential sale to a Toronto based group (not Overactive Media as they already have the Toronto CDL slot).

4/ HECZ

Image: (NRG)

Image: (NRG)

In my original reporting on the potential Houston CDL slot, the biggest wildcard I mentioned was the involvement of Hector “Hecz” Rodriguez. To repeat again, Hector is one of the biggest hustlers in the space along with being one of the nicest people in the space. While Immortals Gaming Club may have bought Hector’s OpTic Gaming, there is no “real” OpTic without Hector. Period. (FYI, good luck Immortals Gaming Club with that brand now).

Well that’s not happening.

As announced this week, esports team NRG received the Chicago slot which will be managed by Hector as co-CEO.

How popular is Hector’s brand?

In the span of 4 hours, the @Chicago_COD twitter gained 18,000 followers - more than the 2nd closest CDL team, @CODToronto which garnered 14,000 followers…in 5 months. As of this writing, @ChicagoCOD has 42,000 followers.

That is all Hector.


5/ CALL OF DUTY FRANCHISE SLOTS

When Activision-Blizzard’s Overwatch franchised League began, they started with 12 teams. Multiple sources have confirmed to me that the Call of Duty League Season 1 will also begin with 12 teams.

Guess what? We are already at 12.

Image (@INTELCallofDuty)

Image (@INTELCallofDuty)

Top Call of Duty esports teams such as 100 Thieves, Gen. G, Evil Genius’s and Heretics have all said that they will not participate in Season 1. This limits the pool of players available for a new CDL franchise slot further.

Considering that the Call of Duty League is not only launching in 2020, they’re also aggressively starting with Home/Away games in Season 1. For comparison, Overwatch League was supposed to have full Home/Away schedule for Season 3, however that has been greatly reduced.

With the Call of Duty League scheduled to start very soon, it may not be feasible to include additional slots for Season 1.


5/ IMMORTALS GAMING CLUB

Image: (Immortals Gaming Club)

Image: (Immortals Gaming Club)

Now this is the biggest angle to this story: Immortals Gaming Club.

After IGC bought Infinite Entertainment and Esports, they acquired the Overwatch League franchise of the Houston Outlaws. IGC already owns an OWL franchise team with the LA Valiant. However, Activision-Blizzard prohibits one corporate conglomerate to own two franchises in the Overwatch League.

Sources have told me that Activision-Blizzard were looking to finalize the Houston Outlaws sale at the latest by the end of Season 2 - which is in less than two weeks.

Now IGC is in a very tough position, not only do they not have any “brand value” with their OpTic purchase, they need to find a buyer immediately for Houston Outlaws.

As always, these are the dots that I’m connecting for follow up to the original story and look forward to seeing what eventually happens. Grab your popcorn.

Calls and messages to Immortal Gaming Club were not returned.

Neither were many messages to the Zieben Group over the last month (at this point their phone system might be a 80’s tape answering machine).


Sponsored Post: Unikrn

Why Esports Are Real Sports

 The Golden State Warriors and Houston Rockets recently locked horns in an eagerly anticipated NBA game featuring such luminaries as Kevin Durant, Stephen Curry and James Harden. On the same day the two organizations faced off on Summoner’s Rift as their League of Legends teams competed for glory. The NBA game garnered more attention, but the balance of power is likely to swing towards esports in future.

The rise of competitive gaming is among the greatest phenomena of the 21st century and traditional sports franchises are desperately piling into the industry in a bid to remain relevant going forwards.

They are well aware that the 2018 League of Legends World Championship Final attracted more viewers than the last Super Bowl, and they have seen the writing on the wall. If you cannot beat them, join them. Leading NBA teams, the world’s biggest soccer clubs and all manner of rappers, celebrities, entrepreneurs and tech giants are investing in esports teams as they are utterly convinced by its potential to take the world by storm.

The competitive gaming scene is growing increasingly professional and disciplined and the leading players are now multimillionaire superstars with sponsorship deals, massive fan bases and bulging trophy cabinets.

Millions of teenagers and young adults prefer watching CS:GO, LoL, Dota 2, FIFA, Madden and Overwatch than football, tennis, golf and athletics. They have grown up with technology and many of them identify more with these top gamers than they do with chiseled athletes.

 They pack into stadiums to watch major tournaments live and streaming figures head into the stratosphere on platforms like Twitch and YouTube when the big teams are in action. Betting on these matches and tournaments is huge, and you can see the wide range of esports wagering markets here.

 

Esports Mirror Traditional Sports in Many Ways

The leading lights of the competitive gaming scene are just like traditional sports stars. They train hard, give their all at big tournaments and they bask in adulation when they win. They face all the challenges that the likes of Curry and Harden face, and they must display skills like endurance, agility, focus, leadership, teamwork, bravery, discipline and anticipation, just like traditional sports stars.

Esports franchises are just like their traditional sporting counterparts, while the scene has training camps, player associations, sports psychologists and more. There are leagues, cups, power rankings, commentators and pundits, and fans obsess over highlights reels and statistics.

By almost every conceivable metric, esports are real sports and they will only grow in popularity in the years ahead. It is therefore surprising to note that they they are not yet part of the Olympics. Organizers of the Paris 2024 Games were “deep in talks” last year about including esports as a demonstration event. It followed news that esports will be included as medal events in the 2022 Asian Games in Hangzhou, China, while the Asian Indoor and Martial Arts Games now featuring esports.

At the time, International Esports Federation secretary general Leopold Chung said the organization would work consistently to promote esport as a true sport beyond language, race and cultural barriers and try to turn it into an Olympic demonstration.

Yet this push now appears to be dead in the water. Thomas Bach, president of the International Olympic Committee, said that esports are too violent to be part of the Olympics. Any game that features people being hurt “cannot be brought in line with our Olympic values,” said Bach, who won an Olympic gold medal for fencing. That is essentially sword fighting, while shooting, boxing and judo are also Olympic disciplines. “Of course every combat sport has its origins in a real fight among people,” said Bach. “But sport is the civilized expression about this.”

A Number of Hurdles to be Overcome

That would exclude all of the world’s most popular esports, including LoL, Dota 2, CS:GO, Overwatch, Fortnite, StarCraft II, PUBG and Call of Duty. However, sports games like FIFA and Madden would presumably be fine, as would Rocket League. Yet there are further barriers that must be overcome.

Some people view esports as a single entity, but it is actually a diverse ecosystem featuring a huge number of different games and communities, many of which are totally different to one another. There is no overarching, international governing body and the fragmented governance is problematic. Publishers also own the rights to the games and that could cause licensing problems, while also creating a potential headache for broadcasters.

Yet these are all challenges that can be overcome. Right now you could argue that esports needs the Olympics more than the Olympics needs esports. Featuring at an upcoming Olympic Games would do wonders for the credibility, legitimacy and profile of esports.

However, in the future the tables are likely to be turned. TV viewership figures at the 2016 Games in Rio de Janeiro declined 15% compared to the 2012 London Olympics, and that was driven by a sharp drop among those aged 18-34. They may have been busy streaming esports tournaments instead.

Bringing esports into the fold would help keep the Olympics relevant and preserve its future health in a world increasingly dominated by technology. A number of leading sports teams are investing heavily in esports offshoots, and even organizations like the Premier League have launched their own tournaments. They are taking it seriously and getting in there at an early stage. If the IOC does not act, it could be too late and an esports equivalent could eventually end up blowing the Olympics out of the water.

Sponsored Post: Unikrn

eSports Franchising: Who Made The Cut Part 2 - Overwatch League

ESPORTS FRANCHISING: WHO MADE THE CUT - OVERWATCH LEAGUE

eSports Franchising: Who Made The Cut - Overwatch League (Graphic: The Next Level)

eSports Franchising: Who Made The Cut - Overwatch League (Graphic: The Next Level)

TNL Infographic 062: eSports Franchising: Who Made The Cut (Infographic: Jordan Fragen)

TNL Infographic 062: eSports Franchising: Who Made The Cut (Infographic: Jordan Fragen)

Today we'll take a look at the teams currently announced for Activision-Blizzard's Overwatch League.

OWL.jpg

In late September, Blizzard locked in the final franchises for their Overwatch League resulting in a final count of 12. There are several familiar faces in this list, but notably there's an even split between Endemic and Non-Endemic teams.




ENDEMIC TEAMS
 

CLOUD 9

We'll begin with two teams that were accepted into both leagues: Cloud9 and OpTic Gaming.

Cloud9 is one of North America’s premiere esports organizations. Since the team’s inception in late 2012, Cloud9 has been a fixture in the scene. They also have the best designed logos in all of esports and Yes, I will fight you if you disagree.

Of all the teams to be included as franchises in both the NALCS and the Overwatch League, Cloud9 was the clear favorite. Cloud9 is one of the only esports teams that hasn’t operated at a loss during its lifetime, though it did receive a round of funding from a slew of athletes and pro team owners this past March

[Edit: To show how quickly this space moves, Cloud9 received $25M in Series A funding this past week from more athletes, owners and media.]
 

In League of Legends specifically, Cloud9 has consistently been at or near the top of the NALCS. They were the first North American organization to defeat a Korean team at Worlds and they are one of only 3 teams to ever win a NALCS split.

For Overwatch Cloud9 has had a bit of a rocky start. Since the game’s release, the team has had at least 3 different rosters including both EU’s Laser Kittenz and South Korea’s KongDoo Panthera (now Cloud9 KongDoo) in addition to an NA roster.

Despite this messiness, Cloud9 made a smart decision and acquired the London Franchise. This means the team holds the unique distinction of being the only team based in the EU. It is likely to give the team a significant marketing advantage as they will have little to no direct competition in their home region.


 

OPTIC GAMING

OpTic Gaming is one of the most recognized esports organizations in North America and arguably the most dominant team in Call of Duty over the past few years.  However, LCS fans may be less familiar with the team as they have exclusively competed in games from the FPS genre until recently.

With an investment lead by Texas Ranger’s co-owner Neil Leibman in September, OpTic gaming also met the traditional sports roots sought after by both Riot and Activision Blizzard.

While the team acquired a Dota2 roster in September, the team has no prior history in League of Legends. It remains to be seen how far the Green Wall will expand into MOBAs, but OpTic has the opportunity to reach an entirely new audience of esports fans.

When it comes to Overwatch, existing OpTic fans will be greeted with games that fits more closely into the team’s specialty - Shooters.

However, OpTic has not actually competed in Overwatch until now. 

Given the brand’s prestige in other games, they may be able to attract talent familiar with their dominant record. But unlike Cloud9, OpTic will find themselves in a crowded market. It’s no surprise that they acquired the Houston franchise given the Ranger’s backing, but they’ll have to compete with Dallas’ Envy for regional fans.

 

Now on to the teams just in the Overwatch League

 

NRG ESPORTS

NRG  is one of the first organizations that brought in traditional sports teams and owners into esports. Both co-founders, Andy Miller and Mark Mastrov also happen to be co-owners of the Sacramento Kings as well as other sports organizations. The team has weathered many setbacks including the loss of their LCS spot in 2016, but they have also seen many highs. The team made headlines when they announced several prominent investors including Jennifer Lopez and Marshawn Lynch this past month.

Despite the team’s roots not being located there, NRG’s Shock will be based in San Francisco. While they have cleverly tried to obscure this by claiming they represent the entire Bay Area, it is doubtful that Activision Blizzard would hesitate to include a franchise based in San Jose or Oakland should the opportunity arise.

[Edit: Since release, a representative of NRG has clarified that their territory covers a wider area that we thought. Other teams may have more difficulty acquiring San Jose or other Bay Area locations in the future]
 

TEAM ENVYUS

Team Envyus has about a decade worth of history behind it, making it one of the older teams endemic to esports. Similar to OpTic, their past mainly lies in Activision’s Call of Duty series. However, they are also one of the 4 teams that were not accepted for NALCS franchising despite currently holding a spot. Their generally poor record may be the cause, but no official reason has been given as of now.

However, signs point to future success for Envyus’s Fuel. Their current roster took home the grand prize in Overwatch Contenders Season 1. Additionally, they also have picked up Seagull, one of the game’s top streamers right out from under the nose of NRG.

The team’s formidable record points to future success, but marketing will be critical to the team’s success. Based out of Dallas, the Fuel will have to contend with OpTic’s unnamed Houston franchise.

 

MISFITS

One of the original 7 teams announced by Activision Blizzard in July, Misfits acquired the bizarrely large region of “Miami-Orlando.” While Miami makes sense given the team’s major investment from the NBA’s Heat, Orlando seems to have come along for the ride.

Similar to their EULCS roster, Misfit’s current lineup is made up of all European players, mostly Swedes. Recently, the lineup took second in Overwatch Contenders Season 1: EU.  This chemistry may serve them well given the short timeframe until the official start of Season 1.


 

IMMORTALS

Now, it’s time to address to obvious elephant in the room: Immortals. To the surprise of many, Immortals were rejected from NALCS franchising despite the team’s strong brand and performance in recent splits. There’s tons of speculation for the reasons behind this decision, but no officials ones have been given. Some have pointed to monetization issues, while others cite their Los Angeles spot to be in conflict with the LA-based NALCS. Regardless, this came as a shock to fans and players alike.

However, not all is gloomy for Noah Whinston’s team. Los Angeles is a coveted market and in most leaked early documents it was listed as the most expensive. They are also backed by AEG who own the Staples Center. Whatever advantage LA may have conferred is diluted somewhat by it being the only location to be claimed by 2 of the 12 inaugural teams.

This week, Immortals revealed the branding for their newly dubbed Valliant. Cleverly they have made allusions to their original branding in their new logo. Afterall, heroes (and strong organizations) never die.

 


 

 

NON- ENDEMIC TEAMS


LA RAMS

Stan Kroenke may be familiar name to some as the owner of the newly re-relocated Los Angeles Rams. You may have also seen this fabulous picture of him, Activision Blizzard CEO Bobby Kotick, Patriots owner Robert Kraft and Cloud9’s Jack Ettiene from almost a year ago spectating the first year of the Overwatch World Cup before the announcement of the Overwatch League.

Along with his son Josh, Kroenke acquired a second Los Angeles franchise in August. While not an endemic team in the traditional sense, the two have reportedly brought on Phoenix1 to operate their team. Notably, P1 is another team that lost their NALCS spot.

Competition between them and Valliant is sure to be fierce as they look to embed themselves into the fabric of Los Angeles.

 

 


NEW ENGLAND PATRIOTS / BOSTON UPRISING

Love them or hate them, the Patriots have long been a force to be reckoned with in the NFL. Now, Robert Kraft is looking to similarly dominate the Overwatch League. Perhaps he is one of the less surprising tranditional owners to have bought into the league. He too was wooed personally by Bobby Kotick a year ago at Blizzcon after all.

 

Very little information about the Patriots roster or organization has been made public. So far, our only clue is that Chris “HuK” Loranger of Starcraft II fame is the President of Gaming at the Kraft operation.

While Kraft obviously understands the Boston Market, time will tell if he will be able to adapt his NFL success to the world of gaming.

[Edit: After publication, this Franchise's name was revealed to be The Boston Uprising. This fits the theme of Boston's revolutionary past and coheres with the Patriots branding. Overall, this is a smart move by the Krafts.]



NEW YORK METS

New Yorkers rejoice! You too will be represented in the upcoming Overwatch League.

Jeff Wilpon, COO of the Mets, was one of the original 7 owners announced in July. Despite a lack of experience with both gaming and esports, Wilpon has stated that Bobby Kotick was the primary reason for his investment.  Wilpon's Stirling VC will be integral in helping run the organization and investment.

In an Interview from August, Wilpon stated that he believes his experience running the Mets facilities and operations will translate into a successful esports franchise. Little news has surfaced from the NY team, but given their premiere market they may have a useful advantage compared to smaller market teams.

 

COMCAST SPECTATOR

In September, Activision Blizzard announced the final teams to be included in the inaugural season of the Overwatch League. As one of these late additions, very few details have emerged about the Comcast Spectacor organization. We do know they acquired the Philadelphia franchise which makes perfect sense. They already own the Philadelphia Flyers and their stadium, the Wells Fargo Center. Likely this will also exclude the 76er’s Dignitas for the foreseeable future as well. 

With Blizzcon around the corner, expect a lot more details to emerge on teams that have revealed very little so far.


 

NETEASE / SHANGHAI DRAGONS

Chinese Internet powerhouse Netease was perhaps the most out of place in the 7 originally announced teams. Given China’s protectionist economy, most western companies must partner with Chinese operations to do business within the country.

It just so happens that Netease are the company that distributes Blizzard’s titles in China. 

Many have cited this as potential conflict of interest, but no actions have been taken on this claim as of now.

In fact, very few details have emerged about the team, its owners and its potential players. As of now, were merely know the overarching owners, the location of the franchise, and the team’s name, logo, and color scheme. However, they do have the largest market in the world for esports viewers all to themselves which should prove to be a significant advantage (especially if the passion from the crowd at Worlds 2017 is anything to go by).


 

KSV ESPORTS

Kabam CEO Kevin Chou acquired the Seoul franchise as one of the original 7 owners announced in July. While his roots are in the gaming industry, he does not have a personal history in esports.

However he may be in the best position to dominate the league. Seoul is already a hub for eSports internationally, but that may just be icing on the cake. In August, KSV announced that they had acquired Lunatic Hai’s roster which had won Overwatch Apex seasons 2 and 3 and recently took the Seoul Cup over Cloud9 KungDoo. Not only are these excellent players, but they are also all originally from South Korea. They are perhaps the best embodiment of a “home team” in the Overwatch League.

 

They may be the safest bet as of now for the Overwatch League’s most dominant team.

eSports Week In Review | Brand Investment On Pace To Double, US Investment Hits ~$100M, Tencent's Kids Gaming Limits

ESPORTS WEEK IN REVIEW | BRAND INVESTMENT ON PACE TO DOUBLE, US INVESTMENT HITS ~$100M, TENCENT'S KIDS GAMING LIMITS

eSports Week In Review. That's A Xbox Controller (Photo: Xbox)

eSports Week In Review. That's A Xbox Controller (Photo: Xbox)

TNL Take: What a week for eSports. The biggest news being finally some release of information on Activision-Blizzard's upcoming Overwatch League which The Next Level will cover next week and look at two areas that I don't believe have been fully analyzed yet.

This week, 2017 US eSports investment is almost $100M, 60+ brands sponsored eSports in the first of 2017 - which is on pace to double 2016 and China's Tencent's limitations on kids mobile gaming.

 

 

MONDAY 07/10

2017 US ESPORTS INVESTMENT HITS ~$100M
 

TNL eSports Startups 010: Super League Gaming Gets $15M From Media, Sports And Entertainment

TNL eSports Startups 010: Super League Gaming (Graphic: The Next Level)

TNL eSports Startups 010: Super League Gaming (Graphic: The Next Level)

AEG Invests In eSports Team Immortals (Graphic: The Next Level)

AEG Invests In eSports Team Immortals (Graphic: The Next Level)

Matcherino Raises $1.5M (Photo: Matcherino)

Matcherino Raises $1.5M (Photo: Matcherino)

TNL Infographic 050: 2017 eSports Brand Investment (Graphic: Jordan Fragen)

TNL Infographic 050: 2017 eSports Brand Investment (Graphic: Jordan Fragen)

Note: CenturyLink and SFR will be moved to Telco

 

THURSDAY 07/13

China's Tencent Imposes Limits On Kid's Mobile Gaming

Talking Tencent On China Global Television Network (Photo: CGTN)

Talking Tencent On China Global Television Network (Photo: CGTN)

 

Have a great weekend!