BAYERN MUNICH SIGNS ON FOR EA SPORTS FIFA PARTNERSHIP
TNL Take: Powerhouse German team Bayern Munich announce partnership with EA Sports.
Nothing radically new here but great to see another traditional Sports team embrace eSports.
The curious thing is why Bayern didn’t sign an eSports FIFA Athlete like fellow Bundesliga team VFL Wolsfburg or even a team like other Pro Teams in Europe.
Currently France’s Ligue 1 is the sole remaining top league that doesn’t have eSports affiliation as England’s EPL, Germany’s Bundesliga, Italy’s Serie A, Spain’s La Liga, Portugal’s Primeira Liga and Turkey’s Super Liga all have teams.
As I previously wrote, I’ve added in the Brazilian team Santos FC that have also invested in the space which brings the total global Pro Team investment to 11.