TNL eSports Brand Tracker 025: Bell and Northern Arena

TNL ESPORTS BRAND TRACKER 025: Bell and Northern Arena

TNL eSports Brand Tracker 025: Bell (Photo: Bell)

TNL Take: Hello Canada.

Northern Arena, run by The Canadian League of Gamers, has partnered with Bell as the Title Sponsor for 2016.

Outside of pure marketing, the program will consist of:

/01 Product Integration

Bell’s broadband services integrated within Northern Arena's platform.

 

/02 Content Distribution

eSports Event coverage on Bell Media’s TSN and RDS platforms.

 

/03 Events

Activations at the Metro Toronto Convention Centre along with Fan Expo and in Montréal in conjunction with the 8th Annual Canadian Video Game Awards.

 

 

Canada is turning into an eSports country with many startups based in Vancouver and Toronto.

Great to see Canadian Brands hop on board as well.