TNL ESPORTS BRAND TRACKER 025: Bell and Northern Arena
TNL Take: Hello Canada.
Outside of pure marketing, the program will consist of:
/01 Product Integration
Bell’s broadband services integrated within Northern Arena's platform.
/02 Content Distribution
eSports Event coverage on Bell Media’s TSN and RDS platforms.
Activations at the Metro Toronto Convention Centre along with Fan Expo and in Montréal in conjunction with the 8th Annual Canadian Video Game Awards.
Canada is turning into an eSports country with many startups based in Vancouver and Toronto.
Great to see Canadian Brands hop on board as well.