2017 Brand Update: 5 Endemic Brand Deals

2017 Brand Update: 5 Endemic Brand Deals

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TNL Take: 2017 is firing on all cylinders across the eSports ecosystem and looks like 2016's 50+ Non-Endemic Brand Deals could easily be broken this year.

I don't normally cover Endemic Brands however 5 deals - and some are big deals at that-  in the first 3 weeks of the year requires some attention.

 

/01 DELL PARTNERS WITH ELEAGUE

Dell Alienware Aurora (Photo: Dell)

Dell is now the Exclusive PC hardware provider for ELEAGUE, which will use the Alienware Aurora with Dell 24-inch 144Hz gaming monitor during competitive play.

 

/02 CELTICS'S JEREBKO'S ESPORTS TEAM BECOMES THE "5-HOUR ENERGY OVERWATCH TEAM"

Renegades Team Becomes 5-Hour Energy Overwatch Team (Photo: Detroit Renegades)

In September Boston Celtics Forward Jonas Jerebko bought eSports team Renegades and moved them all to a group house in Detroit.

Looks like he'll have some help with the electric bills. 

Not only is 5-Hour Energy sponsoring the full Detroit Renegades roster of teams, which includes Counter-Strike and Smash, their Overwatch team will now be called "The Detroit Renegades 5-Hour Energy Overwatch Team"

 

/03 ASUS ROG SPONSORS ECHO FOX

ASUS CMO Vivian Lien and Echo Fox Owner Rick Fox (Photo: ASUS)

Nothing is going to slow Rick Fox down. 

Fox's eSports team Echo Fox landed a PC hardware partner with ASUS ROG's (Republic of Gamers) line of of products.

It's a multi-year deal and becomes Echo Fox's 7th Sponsor - although it looks like the Gemini deal is no longer active.

 

/04 COUNTER LOGIC GAMING SPONSORED BY CORSAIR

Corsair Partners With Counter Logic Gaming (Photo: Counter Logic Gaming)

CORSAIR will be the exclusive provider of PC and Console hardware like keyboards, mice, and headsets for Counter Logic Gaming.

 

/05 GFUEL PARTNERS WITH ELEAGUE

GFUEL Partners With ELEAGUE (Photo: GFUEL)

GFUEL partners with ELEAGUE to become the official Energy Drink and also gets naming rights to the studio which will be renamed GFUEL ELEAGUE Arena.