TNL eSports Brand Tracker 013: Old Spice and Rocket League Season Sponsorship

TNL ESPORTS BRAND TRACKER 013: Old Spice and Rocket League Season 3 Sponsorship

Old Spice Sponsors Rocket League Season 3 (Photo: RLCS Twitter)

Old Spice Sponsors Rocket League Season 3 (Photo: RLCS Twitter)

In the gaming community, Old Spice is known for their wacky advertising. Their last campaign, "Nature Adventure," had Old Spice strapping a camera on a guy and leaving him in the woods for a few days, where he was instructed to follow TwitchTV chat commands.

I retroactively feel bad for him already.

Really, just watch this (Video: YouTube)

In early Feburary, Old Spice launched their sponsorship of the Rocket League Championship Series (RLCS). With that, they join Brisk as the second non-endemic sponsor of the league.

Outside of the normal in-game branding, the the sponsorship also has a "Player of the Week" feature showcasing the top highlights. While it doesn't seem like Old Spice's usual zaniness, it's still a fun step for the brand.

Don't Smell Yourself Short! (Photo: Twitch)

Don't Smell Yourself Short! (Photo: Twitch)

One thing that would have been cool to see given the other thing that Old Spice is known for: Terry Crews.

Terry has getting heavily involved in the gaming space for the last few months - between his fan-driven fight to voice heavily anticipated Overwatch character Doomfist (!?!), to hyping up another game that he loves to play with his son:

14.5M views on his Facebook livestream (Terry Crews' Facebook page, https://www.facebook.com/realterrycrews/videos/1186457948041229/)

14.5M views on his Facebook livestream (Terry Crews' Facebook page, https://www.facebook.com/realterrycrews/videos/1186457948041229/)

What could the future look like for Old Spice?

It would be great to see Old Spice give Terry an outlet for his passion, he's obviously a few huge fan of these games and the more importantly: involvement with the community. 

Psst.....Old Spice.....Overwatch. You could have so much fun with it.

Terry Crews' Playing Rocket League (Photo: YouTube)

Terry Crews' Playing Rocket League (Photo: YouTube)

What could this look like? Actually, a few months ago Old Spice ran a Brazilian Overwatch tournament featuring wacky antics and (to a lesser extent) Terry Crews.

Literal safari costumes. (Photo: IGNBR TwitchTV Channel)

Literal safari costumes. (Photo: IGNBR TwitchTV Channel)

Well, they didn't really get Terry Crews but...

Very reminiscent of the "Shaq-Face" that Turner's ELEAGUE uses (Photo: Twitch)

Very reminiscent of the "Shaq-Face" that Turner's ELEAGUE uses (Photo: Twitch)

This seemed to be a hit over in Brazil.

 

Let's get something similar up and running in the States, Old Spice.